Yesterday I came across this billboard and some mupis as part of Jordan Telecom’s re-branding campaign to Orange; I guess this might give the telecom group a fresh start, but I guess they will have to deal with being liaised with Israel, as many Jordanians believe that Orange is an Israeli brand while it is French.

What I didn’t understand is why JT group started to push for France Telecom’s logo, the “&”, couple of months ago if they are planning to re-brand the whole group to Orange, I guess it will remain as the corporate logo.

I came across this ad for Play 99.6 FM and I noticed the duplication in the text; Jordan’s Hit Music Station. It’s weird, I mean what is rational behind that? You have a specific amount of words to include in the ad but what to use the same sentence twice.

There are many alternatives; they can say: “Jordan’s Hit Music Station | satisfying all tastes in Jordan” or to add “Where the hit hit” or just leave it Jordan’s Hit Music Station, I guess.

What can you say when you see such an ad for Toyota, the world’s top car seller? I’m sure that Toyota didn’t strike these high sales numbers with ads like this one, I’m sure they didn’t. This ad created by JWT Amman has everything but creativity and I believe such a brand deserves more creativity, or at least some of it.

The ad featured car’s front-end in a form of seat to symbolize the new comfort installment sales program, how ugly. The point is if they were promoting the comfort factor in the car and they created this hideous ad I would have understand, if its for the installment program couldn’t they feature a young guy who is happy to buy a car without any down payment and with a relatively low monthly installment?