A brilliant idea for a billboard; a bulb is installed within the panel supplied with a sensor that react and get the bulb lighten each time someone passes by it.
Client: The Economist.
Creative Agency: Abbott Mead Vickers BBDO, UK.
A friend of mine, Enass A.Basit wanted to share this article with you all marketeers:
“Once upon a time I had a discussion with my X colleague Samer about marketing, skills, and we reached a conclusion that marketing at first sight is a science but it depends basically on skills and having money to spend!
Today I have read an article about marketing and recognized that too many small businesses fails in the first 2-5 years because of the Common sense marketing!
If the success of your small business relied on you flying your own plane, and you’d never done that before, would you climb in the pilot seat and trust in common sense to help you take off, navigate and land? Obviously not; You’d sign up with and expert flight right away “Quote: Charlei Cook”
Business owners typically think that its increasing awareness of their company in the key of their success forgetting that prospects want to know which of their problem that business solve or what is the benefits you can provide them & will drive them to buy from you?
Then, marketers let us DISCUSS, search and ask business owners to know if they really make marketing decisions based on common sense or they consult an experts!!
What do you think? ;)”
“Help us save what’s left” a call for help by the Greenpeace to stand against activities that threat our environment.
Client: Greenpeace.
Creative Agency: Tiempo BBDO, Barcelona.
After less than 5 months of winning a Gold Lion at the Cannes International Advertising Festival, Dubai-based direct marketing agency Wunderman has won the gold at the DMA International Echo Awards in San Francisco. Wunderman achieved the golden award for ‘Pick Out Your Home’ campaign for Emaar Properties where they used a ‘mini-home’ that could be picked out of a box.
At the same awarding festival the agency also won a bronze Echo award for its work on the Dubai Bone and Joint Center’s ‘Helping Hand’ campaign where they employed a wooden back scratching device, presented with the tag line ‘For places that haven’t yet been reached’ to generate awareness of an upcoming back-care forum.
This is promising finally Middle Eastern agencies are getting international awareness and recognition.
Client: Pepsi.
Art Director: Alexandre Shoukair.
Creative Director: Dani Richa.
Creative Agency: Impact BBDO, Lebanon.
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