Well, more craziness in Dubai, a special edition of Kohl, a magazine about lifestyle and women, will be auctioned for 10,000 $, the magazine covered in 91 grams of gold and encrusted with 622 diamonds. This project was done by Damas, and of course ITP, publishers of the magazine. The auction aims to raise money for the Rashid Pediatric Therapy Centre.
I always though that those who buy such things are crazy, I mean what would you do with a magazine covered in gold and diamonds? Will you build a gallery inside your house to show this piece of art to your guests?
Fortune Promoseven Doha (FP7 Doha) swept 3 awards at the Cannes Lions International Advertising Festival 2008 - 2 Gold & 1 Silver. According to their press release, FP7 had the highest number of shortlisted campaigns at the festival among all global agencies, over 30 pieces of work submitted by the agency were shortlisted.
The Medal of Honor campaign brought luck to FP7 as it won Gold in both Press and Outdoor, back in April, this campaign won the Print Grand Prix award at Dubai Lynx 2008. Fortune Promoseven Dubai won a Silver Press award for their Sony Microvault campaign. Below is the winning work, congratulations to FP!
Brand: EA Games
Advertising Agency: FP7 Doha, Qatar
Creative Director: Fadi Yaish
Copywriter/Art Director: Kalpesh Patankar
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Advertising Agency: Adams Advertising Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil
