Here is what Levi’s came up with for a social media campaign in Australia: iSpyLevi’s, the idea was to release hundreds of pairs of pants in the streets of Australia and New Zealand, and then to use twitter as a communication channel to give people heads up about the location of people who are wearing those pants, once anyone locates them, all he/she has to do is to ask: “Are those Levi’s?” to win the same pants the person is wearing! This actually reminded me with Kramer’s crazy story in Seinfeld when he was going to return the same pants he was wearing to their original owner!
The campaign is cool and according to their video they have generated a lot of buzz and managed to reach 300,000 people in the first 6 weeks, how ever they have only 2,000 followers on twitter, I was expecting much more, but the idea is really nice.
Here is an interesting initiative, be part of the Google Map Maker competition and you could win $50,000 for UNICEF’s projects that aims to empower the youth in your homeland through technology. Basically participants are supposed to add hospitals, medical clinics, schools and universities in their own countries, the idea is have complete and accurate maps to help organizations such as UNICEF, and other parties to have a better source for directions.
It seems like this competition is not running in all countries, for example if you zoom to countries like Saudi Arabia, UAE or Egypt, you won’t find anything there, but even main cities, but if you go to Iran, where users are banned from being part of this competition, you will find a detailed map, I’m not sure why. Anyway, it sounds interesting, check it out, it’s open till 31st of January 2010.
2009, the year when Obama was inaugurated as the President of the United State, and won the Nobel Prize as well, it was the year Michael Jackson died, and Google launched the Wave, it’s the year when twitter scored a huge milestone with the Iranian elections. Recession got even uglier this year, but we hope it will disappear in 2010, by the way, if you are on Google Wave, you can join the discussions about 2010 here on discuss2010.com
No Way Through, a touching film that shows how Palestinians suffer under the dreadful illegal Israeli occupation, the film won the Ctrl.Alt.Shift Film Competition.
Here is an esteemed initiative by FMCG giant Procter & Gamble (P&G) to support athletes with Special Needs in the Arab world, for each purchase of their products P&G will donate money to the Special Olympics committee in the MENA region. You can also support by registering this page.
Out of the 2.5 million athletes with special needs around the world, the Special Olympics committee in the Arab world supports more than 117 thousand athletes in 19 countries through different programs that help in developing those athletes to realize their dreams, and here where all contributions are needed, visit this page and register, it won’t take a minute, and help in creating a hero!
Adweek Media has announced winners of the Best of the 2000s, Google and Apple are big winners and that’s why I like it below are some of the winners, to review the full list, click here!
In the media category, Google is Media Company of the Decade, while its founders Larry Page & Sergey Brin won Media Entrepreneurs of the Decade, and YouTube is Web Site of the Decade
Goodby, Silverstein & Partners was named Agency of the Decade, never heard of it, Butler, Shine, Stern & Partners is Small Agency of the Decade. R/GA won the Digital Agency of the Decade, while Digital Agency of the Decade was named Media Agency of the Decade.
I’m a Mac, I’m a PC won Campaign of the Decade award, while Apple, “Silhouettes” won Out-of-Home Ad of the Decade. Non-Super Bowl Commercial of the Decade was Honda, “Grrr”, while Coca-Cola, “It’s Mine” was Super Bowl Spot of the Decade. Nike Plus won the Digital Campaign of the Decade category.
Steve Jobs was named Marketer of the Decade, totally agree! Apple Brand of the Decade, and iPod Product of the Decade. Again with Google, which won Digital Company of the Decade awards. Viral Videos for Marketing Innovation of the Decade.
below are some of the winners, to review the full list, click 
