Pontiac will spend the entire budget allocated to introduce the new G5 coupe online. Mark-Hans Richer, Pontiac’s marketing director described this experiment as “radical experiment,” conceding the effort won’t generate as much awareness as TV and other traditional mass media. But it’s a calculated risk, because Pontiac is targeting mostly younger men for the niche model.
My personal opinion is that this might be a little bit early to have an online presence only, offline media is still effective and it is needed to be integrated with the online media to generate full awareness of a certain product or brand.
15 years ago, Tim Berners-Lee released the code for his invention on to the internet. He called it the World Wide Web and to celebrate this anniversary The Guardian published on its website a list of 15 websites that changed the world.
1. eBay.com, an auction and shopping site founded by Pierre Omidyar in 1995.
2. wikipedia.com, an online encyclopaedia founded by Jimmy Wales in 2001.
3. napster.com, a file sharing site founded by Shawn Fanning in 1999.
4. youtube.com, a video sharing site founded by Chad Hurley, Steve Chen and Jawed Karim in 2005.
5. blogger.com, a weblog publishing system founded by Evan Williams in 1999.
6. friendsreunited.com, a school reunion site founded by Steve and Julie Pankhurst in 1999.
7. drudgereport.com, a news site founded by Matt Drudge in 1994.
8. myspace.com, a social networking site founded by Tom Anderson and Chris DeWolfe in 2003.
9. amazon.com, an online retailer, primarily of books, CDs and DVDs founded by Jeff Bezos in 1994.
10. slashdot.org, A technology news website and internet forum founded by Rob Malda in 1997.
11. salon.com, a online magazine and media company founded by David Talbot in 1995.
12. craigslist.org, a centralised network of online urban communities, featuring free classified advertisements and forums founded by Craig Newmark in 1995.
13. google.com, a search engine and media corporation founded by Larry Page and Sergey Brin in 1998.
14. yahoo.com, an Internet portal and media corporation founded by David Filo and JerryYang in 1994.
15. easyjet.com, a budget airline founded by Stelios Haji-Ioannou in 1995.
The New York City Council has started a crackdown on illegal outdoor ad displays in the city. Those ad displays are valued at 25 million US Dollars a year, it seems almost every outdoor buying company and every bog advertiser had an illegal outdoor ad.
Off the record, those with experience in the business said it works like this: Illegal ads are sold directly by building owners or through outdoor vendors who contract with landlords. The vendors take the inventory to outdoor buyers, who may turn a blind eye because they need to rack up impressions and, hey, inventory’s tight. Companies big and small have advertised in the illegal spaces, insiders said. (Any ad in New York without an outdoor company’s name on it most likely is illegal.) In buyers’ defense, they may not know that a site is illegal — often agencies don’t require vendors to present permits for every site.
August 26th, 2006
3:26 am
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Omnicom Group Inc. agency networks DDB Worldwide, TBWA Worldwide and BBDO Worldwide have been rated by Creativity magazine as the world’s most awarded agency networks for 2006.
Creativity’s third annual Awards Report also recognizes Omnicom’s Goodby Silverstein & Partners as one of the top 10 agencies along with TBWA Paris Boulogne-Billancourt, Abbott Mead Vickers BBDO London, DDB London and DDB Chicago.
In addition, Creative Directors Erik Vervroegen from TBWA Paris, Mark Gross from DDB Chicago, and Paul Brazier from AMV BBDO London are recognized as top creative directors in the Creative Director Rankings.
The rankings reflect the year’s total award results from the major award shows including the International Advertising Festival at Cannes, The Art Directors Club, D&AD, Clios, ANDYs, AICP and The One Show.
Creativity magazine, published 12 times a year by the Advertising Age Group, features news, features and analyses of advertising, production, post- production, design, photography and many other creative disciplines.
August 23rd, 2006
7:37 am
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The Parents Television Council has released its annual list of “Top Ten Best and Worst Advertisers” that ranks advertisers according to how frequently they sponsor wholesome, family-oriented television shows or those containing sexually graphic, violent or profane material.
Most of the ‘worst advertisers’ are car companies; General Motors came first followed by Toyota, Volkswagen and DaimlerChrysler, Nissan came in the seventh place. Ford; which was among last year’s worst advertisers list has moved to the list of best advertisers and came fourth, the reason behind that is their sponsorship of American Idol.
According to Brent Bozell President of Parents Television Council, advertisers should take responsibility in encouraging family-friendly programs through buying spots in these programs.
August 21st, 2006
3:04 am
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Customer satisfaction with most major search engines and portals is declining, according to a recent study by American Customer Satisfaction Index ACSI who are using data from approximately 70,000 interviews with consumers.
According to Larry Freed, president-CEO of ForeSee Results “There’s nothing new, there’s not a lot of innovation going on. That is, I think, the downward pressure,” ForeSee Results is a web-satisfaction measurement company that sponsors the ACSI’s e-commerce and e-business measurements and has provided commentary on the results.
On a 100-point scale, Google, the highest scorer, dropped 1.2% from 82 to 81 points; Yahoo’s rating declined 5% from a score of 80 to 76 points; MSN was off 1.3%, dropping for a score of 74 from 75; and Ask.com, which had the lowest rating, dropped 1.4% from 72 to 71 points. AOL is the only listed portal or search engine that moved up, from 71 to 74 points, a 4.2% bump.
