TV Commercials | Super Timor… Super Funny

Publicis Graphics 1, Team Y&R 0

Apparently Jordanian advertising agencies decided to extend the war even further than Jordan Advertising Awards; the trend is running ads to celebrate awards won and to share this victory with clients as they are “partners” in this victory.

Team Y&R, which is the most awarded agency this year, instead of sharing this winning with their clients, they focused on messing with their competitor, Publicis Graphics, which came second this year.

To begin with, Y&R ran an ad which is in my opinion smart and well-played, yet so offensive and spiteful. I mean to give the finger “ba3boos in Arabic” in a full page ad is rude, and instead of sharing it with your clients and thank them for their support you spite your competitor!

The response came from Publicis Graphics so soft and polite, yet impressive. In the ad Publicis congratulated Y&R’s clients and highlighted the fact that the agency forgot to share this victory with them and was busy trying to tease Publicis, and the ending line was the best part!

Y&R didn’t stop their but decided to repeat its ad at the same day when Publicis ran their ad, in the following page precociously and in all newspapers. One must admit it was so smart and political from Publicis, which scored a brilliant score and left Team Y&R behind, way behind I guess.

Here are some other ads issued by other agencies, I liked Objects Advertising ad, while AGA ad really really sucks! I’m not sure how did they won a lot of awards, but anyway congratulations to all winners!

TV Commercials | Learn French, Italian & English at Migros

Jordan Advertising Awards 2007

Last night I attended the Jordan Advertising Awards 2007 ceremony. The event was nice and well organized, expect of some technical problems at the venue; Hyatt Amman is a great hotel but some times they screw things with technical issues. Anyway the event was so exciting and full of energy, we kept screaming and cheering all night, it was fun!

The most awarded agency in the Press was Publicis Graphics (Press caters 77% of total advertising spends in Jordan which makes it the most important medium), in both TV & Radio Team Y&R was the most awarded agency while Mint Advertising swept majority of BTL awards. I was surprised to see Mint Advertising, Advize Grey and AGA Profess winning a lot of awards, they are relatively small-scale agencies but obviously with a great performance and creativity, congratulations to all winners!

Here is a video clip and some photos, enjoy

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TV Commercials | Chain reaction with Yellow Pages

Silly mistake in a Jordanian ad, Khaleek Areeb!

Had to share it, I saw this ad yesterday in AlGhad newspaper with a silly mistake in the header. This ad costs more than 1,000 JD’s (it’s on the first page of the third section). For those who don’t speak Arabic there is a letter “q” that is being spelled in many different ways; ‘g’, ‘a’ and ‘k’ in addition to the original way, in this ad it was written as an ‘a’ but this is wrong since it should be written as an ‘q’ no matter how you are gonna say it.