Aramex unveiled a new corporate image

Aramex revealed a new corporate image last week that has been implemented in UAE, Saudi Arabia, Jordan and Egypt. The re-brand included a new logo, where they went from an all-caps logo to a logo with small letters, I like that, I hate capital letters. As for the slogan, they’ve replaced the previous one “total transportation solution” with a new one: “delivery unlimited”, much better as it stands for their global expansion, aramex now has offices in all continents.

I know many people had bad experiences with aramex, some blogged about it, but to me I found them professional and a freight company that you can rely on, I used to work in a company where I was in charge of competitions in the whole Arab world, and I used to ship prizes through aramex; laptops, cameras, mobiles, electronics… etc., they used to package them in a special way to ensure a safe delivery. I remember my boss asked me to buy some books from amazon, I did and I used Shop&Ship to get these books, and I did.

I don’t work for aramex, and I has nothing to do with them, but to be honest they are one of few really good Arab companies.

Read their press release:

New look signals evolution of Aramex
Aramex today unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region.

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today - a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

‘Rejuvenating the brand at this time was the logical thing for us to do. We have evolved as a company and are in a much different place than we were a decade ago - we needed a new brand position to articulate that, said Fadi Ghandour, Founder and CEO of Aramex.

‘Our new identity is closer to how we see ourselves and truly represents Aramex - an energetic, flexible, and progressive company.’

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry.

Evolving from its humble beginnings, the company has transformed over the past decade to become a major global logistics player, with a market capitalization of over USD 850 million and annual revenues reaching USD$485 million in 2007.

To complement the brand’s evolution, the company has adopted a new slogan - ‘delivery unlimited’ - a tagline which, with its longevity and ambition, seeks to match the company’s vision.

‘Aramex will always go the extra mile to deliver - not only to our customers, but to our people, to our stakeholders, and to our communities. There is really no limit to our potential,’ said Ghandour.

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

By adopting initiatives which are helping the company reduce its environmental impact and contribute to a better future, the Aramex brand has also become synonymous with sustainability - a responsibility that the company takes to heart.

The re-brand - which goes live today in the UAE, Saudi Arabia, Jordan, and Egypt - will be rolled out on all Aramex packages, vehicles, materials, uniforms, and facilities across the region in June, with full completion of global re-branding expected by end of year.

wi-tribe | A new broadband wireless access provider in Jordan

These ads were a teaser/revealer campaign for a new ISP in Jordan, wi-tribe. Basically it’s a new wireless solution to connect to the internet, but of course we hope it will be a really good service, I blogged about Umniah’s WiMax service couple of months ago and I’m getting feedback on the service, most of it negative, but let’s hope this one will be good, take a look at the prices here.

I believe that the best way to launch a new product is through a campaign that will leave the audience wanting more, instead of giving all details about the product in one shot, tease their curiosity in order to do an action to get more details about this new product, after seeing the revealer ad I decided to visit their website to get more details about the new company, I guess if they detailed everything in the ad, I wouldn’t do so.

Facebook’s Golden Rules Compiled by jazarah! and Debrett’s with Orange

Gulf News published an interesting article about the golden rules for online social networking, these rules were compiled by Debrett’s following a survey conducted by Orange, Debrett’s is a British publisher offering advice on international etiquette, manners, good taste, style and sophistication.

This survey revealed that 66% of social networkers are frustrated and confused by online etiquette, while 25% are uncertain about how to respond to unwelcome pokes or messages.

The golden rules compiled by Debrett’s with Orange are:
1. You don’t have to make friends with people you don’t know. Think before you poke.
2. Wait 24 hours before accepting or removing someone as a friend. The delay will help you gather your thoughts.
3. Birthdays, engagements and weddings are not “virtual” events. Always send cards or phone friends when there is an important event.
4. Think before posting a friend’s photo what you would feel like if it was you.
5. Think carefully about your profile picture. Would you want it to be appearing in your local newspaper?

I would like to add few more rules, compiled by jazarah!
1. Don’t add me unless you really found me interesting enough to be friend with, this is similar to Debrett’s first one, but I really want to highlight it as many people added me to their facebook then removed me, then re-added me, some of those people I don’t even know, so I guess you should make up your mind.
2. Don’t suggest friends.
3. Don’t invite me to every stupid application you use, I don’t want to be your pet, I don’t want to join your mafia war, I don’t want to be a vampire, I’m begging you, stop it.
4. Enough with creating all these pointless groups, since it’s free to do so it doesn’t mean that you can keep creating and inviting people to join more groups about silly things like oh my baby started walking or vote the best smile on facebook.
5. Check before you create an event or a group, some people might done it already, so it’s better to invite people to one entry instead of having five groups for the same issue.
6. Enough poking and let’s just have sex already.
7. Easy on the funwall and the superwall, it’s nice of you to send me cool stuff but don’t over use it.