More than a month ago, the world-wide CEO of Saatchi & Saatchi Kevin Roberts attacked advertising in the Middle East and described it as a total crap, this happened in a lunch with members of the UAE Chapter of the International Advertising Association - IAA UAE.
Now the president of the IAA, Joseph Ghossoub, who happened to be the Chairman of the THG - The Holding Group, repeats Roberts words and criticizes Real Estate advertising in the Middle East, just like the Saatchi’s dude did.
As a start, isn’t Ghossoub one of the earlier advertising professionals in our region? Doesn’t this mean that he is among those who set the standards that he is criticizing today? I wonder what did the IAA contribute to the industry during the past years of it’s operation in the region?
I don’t think that Emaar’s iconic image came as a result of THG’s efforts, I guess it was the natural reflection of the huge projects being launched and managed by this real estate giant.
Why do we always wait for someone from outside the region to tell us that we are wrong? Can’t we evolve internally? Can’t we understand our needs and resources to realize our potential?
Well, more craziness in Dubai, a special edition of Kohl, a magazine about lifestyle and women, will be auctioned for 10,000 $, the magazine covered in 91 grams of gold and encrusted with 622 diamonds. This project was done by Damas, and of course ITP, publishers of the magazine. The auction aims to raise money for the Rashid Pediatric Therapy Centre.
I always though that those who buy such things are crazy, I mean what would you do with a magazine covered in gold and diamonds? Will you build a gallery inside your house to show this piece of art to your guests?
Note: jazarah! welcomes everybody despite their sexual orientations! I mean everybody!
The Jordanian Ministry of Health “took the bold step” when it decided to break the silence about homosexuality in Jordan through conducting a research about numbers of gays and lesbians in the country, and guess how much they found? 20! Boy, Jordan does lack resources 
I guess the government should enforce rules to protect those 20 people to save diversity in the Jordanian community
Only 20 Jordanians are homosexuals! This is even funnier than AhmadiNejad’s statement when he said: Unlike USA, We don’t have homosexuals in Iran. This number doesn’t seem rational at all, I’m sure there are much much more than this, I mean if the government consider homosexuality a problem, denial is not the right approach to solve it, salvation begins with acknowledgment then applying solutions and perform follow-ups.
I don’t know the tools and methods used by the ministry to conduct this research, but go to couple of places in Amman like Books@Cafe or RGB and you will see tens, if not hundreds. Surf Facebook and you will find even more.
