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Goody Hot Sauce… As Hot As a Lighter

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Directors: Thierry Chehab, Elie Makhoul
Copywriter: Elie Makhoul
Retoucher: Fadi Kharma
Photographer: Steve Kozman
Group Account Director: George Maktabi

The Accolade… Saudi Arabia’s first all-girl rock band! You better believe it

The Accolade is a rock band from Saudi Arabia, the unusual thing is that the band members all girls, yes Saudi girls, of course they didn’t go public, but they dream of performing live in Dubai, do you think it’s happening? This is their first hit, Pinocchio:

Saudi Arabia’s Goats Beauty Pageant

Are these the ugliest creatures you’ve ever seen or what? This is Saudis idea of a beauty pageant, goats :) the winner is this hideous goat named “Qahr”, Arabic for defeating and subjugation :)

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Sama Airlines | Designed around you

Saudi Telecom STC new identity TVC

Couple of weeks ago, I blogged about the new identity of STC, here is the TVC. The funny thing is that the new identity is the same of an Indonesian telco that STC acquired, pretty stupid, and what I found so weird, is that each company owned by STC has a different name than the others, I mean why don’t they do like Zain, and launch one identity for the entire group.



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