Khaleej Times | Disappearing fast at your nearest store

Advertising Agency: Team Y&R Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Daniel Botezatu
Copywriter: Mohit Raviranjan
Illustrator: Baiju N, M Baburajan

Nivea Self Tan Spray | Anytime, Anywhere

Advertising Agency: TBWA\Raad Dubai, UAE
Creative Director: Milos Ilic
Art Directors: Malek Atassi, Hesham Ezzat
Copywriter: Hesham Ezzat
Photographer: Tejal Patni

Zain vs. Umniah, and a new advertising war in Jordan

The last couple of weeks Jordanian newspaper were almost ad-less as telecom operators went through some sort of hibernation before summer, but it seems like Umniah and Zain decided to break the silence and engage in an early battle. Zain launched a new offer called “Zain 5″, while Umniah released the “Umniah Impossible 10″ offer.

The hand in Zain ad covers the sentence Talk is Cheap, it was labeled by “Bebalash”, which means “for free”, Umniah removed erased a letter from that word so the whole sentence reads “no way, comparison is impossible”.

Zain 5: You can call 5 special numbers inside Zain network for free, and you can call other Zain subscribers for 5 piasters only, but you have to pay 1 JD every week as subscription fees.

Umniah Impossible 10: You can call 10 Umniah subscribers for free, not 5, you can call other Umniah subscribers for only 1 piasters, not 5, and you have to pay 1 JD as subscription fees once a month, not every week.

I think they are acting silly, every company should has its own strategy, which should be based on studies and market research that help in realizing what your customers need and what is your next step, but what the hell is this?

Tobacco Free Initiative | Smoking kills 5 millions a year

Interesting use of ambient media in Lebanon for Tobacco Free Initiative, an NGO specialized in fighting against tobacco smoking.

Creative Agency: Horizon FCB, Lebanon
Creative Director: Alain Hochar

Ahlan Magazine | Drinking this water causes lung cancer, Would you drink it?

“Surgeon General’s Warning: Drinking this water causes lung cancer, heart disease, emphysema, and may complicate pregnancy.

Would you drink it?”

Interesting no-smoking ad.

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Art Director: Tarek Eletrebi
Graphic Designer: Elsa Dorlian

MTV Arabia | East meets West

Advertising Agency: TBWA\RAAD Dubai, UAE
Creative Director: NIRMAL DIWADKAR
Copywriter: FOUAD ABDEL MALAK, SANDEEP FERNANDES, MOHAMMAD SHEHEBAR
Art Director: FOUAD ABDEL MALAK, DANIEL DJARMATI
Agency Producer: IRENE MOURANI, DENISE JABBOUR
Account Supervisor: Patricia Balan
Advertiser’s Supervisor: Wesam Kattan
Production Company, City: SIGNATURE PRODUCTIONS Beirut
Producer: MICHEL HARB
Director: CHADI YOUNES
D.O.P/Lighting Cameraman: YVES SEHANOUI, TOUFIC TABBAL
Music – Artist/Title: INCOGNITO
Post Production: CUTTING EDGE, BEIRUT AND UPP, PRAGUE

from the Dubai Lynx archive