A world with a Google-Yahoo alliance would be a better one

After bring an objecting observer, Google has joined Microsoft in hitting on Yahoo in an online cold war.

To me, Google is the best thing that happened to the online world, I can’t imagine an internet with it, and an alliance with Yahoo, if didn’t make things better, at least it will keep the greedy beast Microsoft away from the online world.

The thing I really hate about Microsoft is that they act like a mafia; they attempt to infiltrate any successful industry and do whatever necessary to dominate. I understand that business is tough, but it should be ethical as well.

I guess Microsoft will start producing condoms if they fail in the web, but again this will raise safety issues, after all we know Microsoft.

Reuters recently reported about the potential tie-up between the internet giants, according to their report, a Google-Yahoo alliance will give both companies more than 80% market share, which will leave Microsoft struggling with its live search service.

Yahoo was testing Google’s advertising system for two weeks, so as a start it will be an advertising deal, I can imagine that, but I can’t imagine a merger, each company has a different direction in terms of services, and I also can’t imagine that one would acquire the other.

But will such an alliance stop Microsoft from persisting the acquisition of Yahoo?

It’s obvious that Google is anxious about Microsoft’s plans of acquiring Yahoo, which will put Google face to face with a heavyweight giant that will benefit of a strong influence in the offline world, which Google doesn’t have.

I don’t believe that Google is stupid enough to believe that an advertising deal would stop Microsoft, which after the rejection of the offer decided to convince shareholders of Yahoo to approve the offer even if it was rejected by the board, so they won’t stop.

At the end one would wonder what does each of three musketeers have in their agenda, future will reveal.

Mobily | What’s the rush?

Advertising Agency: IMPACT/BBDO Riyadh, Saudi Arabia
Creative Directors: Philip Deraprahamain, Mohamad Sarhi
Copywriter: Ghandi Mouhtar
Art Director: Mohamad Sarhi
Account Supervisor: Irfan Fatmi
Advertiser’s Supervisor: Ahmed Ali AlHashmi
Production Company: CITY FILMS, Beirut
Producer: Joyce Hadife
Director: Marc Hadife
Music - Artist/Title: Philip Khayat
Post Production: VTR

from the Dubai Lynx archive

Ajit Khimji | Earth Day, Just Another Day

Ajit Khimji | Earth Day, Just Another Day

Advertising Agency: Asha Advertising & Marketing Agency LLC, Oman
Creative Head: Bala Krishnan
Creative Director: Rahul Mathur

Impact BBDO | F*** this I quit!

Impact BBDO | F*** this I quit!

Agency: Impact BBDO Abu Dhabi, UAE
Creative Director: Peter Vegas

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Pirana | Looking for Copywriters

Pirana | Looking for Copywriters

Pirana Dubai is looking for someone who still derives pleasure out of writing reams of meaningful and persuasive copy. If you are out there, hidden in a sea of ‘visual ads’, call us. Or better still, write to us. In 600 words, tell us why you love writing. Just kidding, call Shehzad on 050-4560722.

Advertising Agency: Pirana Dubai, UAE
Copywriter: Shehzad Yunus
Art Directors: Shehzad Yunus, Kiran Chandorkar
Creative Directors: Shehzad Yunus, Arun Divakaran
Illustrator: Kiran Chandorkar

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Boycott the Dutch Beer Amstel and Heineken, Drink Bud Light!

To begin with, I’m totally against anything that is offensive to religions, values and cultures, and by that I’m totally against the Danish cartoons about the prophet (PBUH) and the Dutch movie about Islam. I support reasonable freedom of speech, but if it’s going to offend others, then it’s rudeness and pointless.

Muslims raged against the movie and cartoons, in other words: kill us, destroy us, steal our fortunes, humiliate us in anyway you like, but don’t publish a movie or some cartoons, we are a sensitive nation.

What frustrates me the most is the stupid reaction towards such issues, yes let’s boycott their products for a while, then let’s go back to using it, then let’s boycott it again and again each time they offend our religion, yea right, good plan. Isn’t this motivating enough to have our own products, how difficult is it to raise few cows and produce a decent butter?

I wonder how is our life going to be if the whole world decided to criticize Islam; no cars, no mobiles, computers, internet, clothes, even praying stuff, no food… etc. I guess we will be riding camels and sending pigeons for SMS.

Now a group on facebook is promoting boycotting the Dutch products, the list includes beer, which is forbidden in Islam, yea I will espouse Islam and the Prophet through drinking Bud Light instead of Amstel and Heineken.

This is chaos, who’s behind this whole buzz? Some people believe that the “let’s boycott Dutch products” campaign were so effective even before it starts; this TV presenter Amr Adib said that this campaign stopped the offensive Dutch movies, I wonder why boycotting Danish products didn’t prevent the European media of republishing those cartoons, over and over, and over.

A friend of mine who lives in Europe told me that the Danish cartoons are being published yearly since 1998.

Boycott the Dutch Beer Amstel and Heineken, Drink Bud Light!



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