An interesting self-promotion campaign by Memac Ogilvy & Mather, a leading world-wide advertising network.
You can almost hear it. That moment when it clicks. Everything falls into place.
Complexities unravel. Obscurity turns clear. And because you’ve had a great idea, suddenly you’ve also got the edge.
Finding ideas that build brands is our passion. Let us find some for you.
You’re at the shops. You’re are watching TV. You’re sitting in the park. And suddenly it hits you.
Good ideas shift perceptions. Good ideas move hearts. Good ideas build your brand. Good ideas sell your products.
Everyone comes up with good ideas now and again. But if you want an unfair advantage, talk to Memac Ogilvy.
Because we come up with good ideas again and again.
You might be i the shower, you might be in the car, you might even be sitting at your desk, when it happens.
It’s like the moment when you switch on a light. Good ideas are more valuable than gold.
They’re also more elusive than the wind. Where do they come from? No one knows.
But with Memac Ogilvy working for your brand, you know we’ll never stop pursuing them.
Amazing ambient ideas by Miami Ad School in Brazil, the idea is to raise awareness of global warming effect on the world and the importance of stopping it, read the rationale of each implementation for more details, really impressive.
A world map sticker is glued on the bottle, the water inside it simulates world’s potable water supplies.
At the bottle is written: “World’s drinkable water supplies are running out. Stop Global Warming.”
NRDC.org - Natural Resources Defense Council
A world map is printed on the cup, with (BASF/3M) termo activated paint. When the cup is filled by hot coffee, the paint changes its color onto yellow tone, simulating climatic change, (deserts).
At the cup is written: “High temperatures are changing the planet. Stop Global Warming.”
Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
via [ ads of the world ]
This piece of work deserves being highlighted here, it’s a combination between outdoor and ambient media, I’m not sure about the blood on the cars, unless they parked those cars. It was created by Saatchi & Saatchi in New Zealand for TV2 to promote Kill Bill movie.
via [ trendwatcher ]
