If such an ad was created by a mature advertising agency then it would have been understandable, but to be crated by Team Y&R Amman is very disappointing. Y&R is the largest advertising agency in Jordan and part of a leading international network, THG. The ad is promoting a new feature in few Kia models, the airbags.

The concept was to feature cars in a form of balloons and show some kids playing with it, stupid concept and awful implementation; I guess the art direction was the worse part of it. They could have simply featured a big airbag that occupy have of the ad horizontally and wrote down their message, I guess the ad would of looked much better. The ad is crowded with too much details, it featured three products and offer details, its messy, I guess.

I came across this ad for ARAMEX on mediaME, ARAMEX are celebrating their silver jubilee; 25 years, 25 hours a day! Really poor copywriting by Publicis Graphics Amman, I mean the whole “25 hours a day” approach is silly and outdated.

The approach could have been different; “25 years taking care of your business”, “25 years linking you with world” or at least “our day feels like 25 hours just to meet all your challenges”. Then I think I found another writing mistake: “Today we celebrate 25 years of being there for you, our client around the world” – I don’t think this is right, if it was: “Today we celebrate 25 years of being there for you, all over the world, our valuable client” I guess it would of make more sense. I don’t recall being exposed to proper marketing campaigns for ARAMEX and if they are planning to go aggressive marketing wise, it should be much better than this, I guess.

We were leaving Mecca Mall when Ibrahim dragged my attention to this poster of babyshop, the girl in the picture has hair on her hand and it was so obvious, I like kids and this one looks really cute but it is odd to see hair on females hands. Imagine if that boy had mustache how odd this poster will look like?

I guess they didn’t notice it until the poster was printed, but it was too late as it costs lots of money they would rather keeping it instead of fixing it using Adobe Photoshop and re-print the whole poster, I guess it would be better for the image of this shop, I guess.