Cool, interesting, crazy, unusual, insane, amazing… you name it, Gulf News reports that the first group of Dubai’s 1,000 air-conditioned bus shelters is on, offering up to 14 people a soothing haven from Dubai’s hellish weather. As a start, these shelters along with the metro offer a new advertising space in the number one country in terms of advertising spends in the Middle East.
Some people say it’s too fancy, too opulent to do such thing, but I guess the idea is to offer practical alternatives that might convince people to use their cars less, and by that find a solution that might decrease traffic jams and parking lots shortage.
Gulf states are awfully hot in the summer, not to mention the humidity in some of these states, and having such shelters is a good idea to make life easier, instead of getting sweaty and suffering a headache while waiting for a bus, you can wait in a cool place till you get your ride.
Courtesy of Gulf News
This is a very funny clip about the truth in advertising agencies, it’s old, I know but would really like to share it, imagine if everybody talked like this! If you worked in an ad agency you will love it.
Note: This video clip is full of bad words, so if you are sensitive then listen carefully
I mean don’t watch.
My favorite parts:
Brand Manager: … I’m really too weak and too stupid to make a decision… we’re really too cheap to improve our products formulation… I look at you all as a team, a team of slaves that I can force into doing anything I want
Copywriter: We are trying to kill this brief under the guys of ethics cause we know that we won’t win awards with it
Client Servicing: Guys this is the point where I have to stab the creatives in the back and agree with the client on the brief
Art Director: These ideas are great.. I say that and hope that sub-moranic psychology will help influence your decision
Copywriter: Basically we’ve ignored everything you told us and followed our whims
Art Director: We knew that you would destroy anything with a touch of creative vitality so we decided to take the easy way
VP Marketing: Not sorry I’m late… I just find that to reassert my sense of self importance by wasting everybody else’s time.