Amazing ambient ideas by Miami Ad School in Brazil, the idea is to raise awareness of global warming effect on the world and the importance of stopping it, read the rationale of each implementation for more details, really impressive.
A world map sticker is glued on the bottle, the water inside it simulates world’s potable water supplies.
At the bottle is written: “World’s drinkable water supplies are running out. Stop Global Warming.”
NRDC.org - Natural Resources Defense Council
A world map is printed on the cup, with (BASF/3M) termo activated paint. When the cup is filled by hot coffee, the paint changes its color onto yellow tone, simulating climatic change, (deserts).
At the cup is written: “High temperatures are changing the planet. Stop Global Warming.”
Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
via [ ads of the world ]
Gulf News published an interesting article about the golden rules for online social networking, these rules were compiled by Debrett’s following a survey conducted by Orange, Debrett’s is a British publisher offering advice on international etiquette, manners, good taste, style and sophistication.
This survey revealed that 66% of social networkers are frustrated and confused by online etiquette, while 25% are uncertain about how to respond to unwelcome pokes or messages.
The golden rules compiled by Debrett’s with Orange are:
1. You don’t have to make friends with people you don’t know. Think before you poke.
2. Wait 24 hours before accepting or removing someone as a friend. The delay will help you gather your thoughts.
3. Birthdays, engagements and weddings are not “virtual” events. Always send cards or phone friends when there is an important event.
4. Think before posting a friend’s photo what you would feel like if it was you.
5. Think carefully about your profile picture. Would you want it to be appearing in your local newspaper?
I would like to add few more rules, compiled by jazarah! 
1. Don’t add me unless you really found me interesting enough to be friend with, this is similar to Debrett’s first one, but I really want to highlight it as many people added me to their facebook then removed me, then re-added me, some of those people I don’t even know, so I guess you should make up your mind.
2. Don’t suggest friends.
3. Don’t invite me to every stupid application you use, I don’t want to be your pet, I don’t want to join your mafia war, I don’t want to be a vampire, I’m begging you, stop it.
4. Enough with creating all these pointless groups, since it’s free to do so it doesn’t mean that you can keep creating and inviting people to join more groups about silly things like oh my baby started walking or vote the best smile on facebook.
5. Check before you create an event or a group, some people might done it already, so it’s better to invite people to one entry instead of having five groups for the same issue.
6. Enough poking and let’s just have sex already.
7. Easy on the funwall and the superwall, it’s nice of you to send me cool stuff but don’t over use it.
Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Director: Nicolas Moreau
Copywriter: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company: FESTEN FILMS, Paris
Director: Les Blin
Producer: Christian Delhaye
