More than a month ago, the world-wide CEO of Saatchi & Saatchi Kevin Roberts attacked advertising in the Middle East and described it as a total crap, this happened in a lunch with members of the UAE Chapter of the International Advertising Association - IAA UAE.
Now the president of the IAA, Joseph Ghossoub, who happened to be the Chairman of the THG - The Holding Group, repeats Roberts words and criticizes Real Estate advertising in the Middle East, just like the Saatchi’s dude did.
As a start, isn’t Ghossoub one of the earlier advertising professionals in our region? Doesn’t this mean that he is among those who set the standards that he is criticizing today? I wonder what did the IAA contribute to the industry during the past years of it’s operation in the region?
I don’t think that Emaar’s iconic image came as a result of THG’s efforts, I guess it was the natural reflection of the huge projects being launched and managed by this real estate giant.
Why do we always wait for someone from outside the region to tell us that we are wrong? Can’t we evolve internally? Can’t we understand our needs and resources to realize our potential?
Note: jazarah! welcomes everybody despite their sexual orientations! I mean everybody!
The Jordanian Ministry of Health “took the bold step” when it decided to break the silence about homosexuality in Jordan through conducting a research about numbers of gays and lesbians in the country, and guess how much they found? 20! Boy, Jordan does lack resources I guess the government should enforce rules to protect those 20 people to save diversity in the Jordanian community
Only 20 Jordanians are homosexuals! This is even funnier than AhmadiNejad’s statement when he said: Unlike USA, We don’t have homosexuals in Iran. This number doesn’t seem rational at all, I’m sure there are much much more than this, I mean if the government consider homosexuality a problem, denial is not the right approach to solve it, salvation begins with acknowledgment then applying solutions and perform follow-ups.
I don’t know the tools and methods used by the ministry to conduct this research, but go to couple of places in Amman like Books@Cafe or RGB and you will see tens, if not hundreds. Surf Facebook and you will find even more.
Cool, interesting, crazy, unusual, insane, amazing… you name it, Gulf News reports that the first group of Dubai’s 1,000 air-conditioned bus shelters is on, offering up to 14 people a soothing haven from Dubai’s hellish weather. As a start, these shelters along with the metro offer a new advertising space in the number one country in terms of advertising spends in the Middle East.
Some people say it’s too fancy, too opulent to do such thing, but I guess the idea is to offer practical alternatives that might convince people to use their cars less, and by that find a solution that might decrease traffic jams and parking lots shortage.
Gulf states are awfully hot in the summer, not to mention the humidity in some of these states, and having such shelters is a good idea to make life easier, instead of getting sweaty and suffering a headache while waiting for a bus, you can wait in a cool place till you get your ride.
I guess the government should enforce rules to protect those 20 people to save diversity in the Jordanian community 