Outside The Box!
It’s the time that you have to decide your situation of The Box, whether to think inside it or to break it and think outside it. Recently I got confused about where to think, The IAA tells you that you have the be a box breaker and to think outside the box; I guess you don’t any other choice than to think outside the box since you have broke it. But on the other hand I got a fax from a local training company about how to think inside the box, they event perform a comparison between thinking inside and outside the box.
I guess if they all agreed which is better to think outside or inside the box, we will have another dilemma, if thinking inside the box is better should you be laid or setting on your knees? And if it is better to think outside it, is better to be on the left of the box or on the right? What is the recommended distance? And what is the maximum distance before you start to feel dump?
As far as I know thinking is a mental activity, not physical at all but why they keep insisting on attaching it to a physical box. I have attended The Second Annual Advertising & Marketing Communication Conference – Outside The Box, organized by IAA – Jordan Chapter, but the thing is I was able to attend few sessions due to load of work, I liked 2 of them and unfortunately I missed the best one. I didn’t attend the fist one but I heard it was so much better than this years.
Organizers where trying to plant the idea of breaking the box and to think outside it, each delegate got a small black box and been asked to break it, on the stage there was a big black box where speakers step outside and start telling us about how to think outside the box.
At the end I guess that the idea is to think in new directions, try to figure out new method for you life or work, not to stick to rules and old methods and to be a “Zagger” not a “Ziggy”.
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Ala'a Ibrahim said
am June 3 2006 @ 12:58 pm
Just Buy Your Self a new one
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Ala’a Ibrahim » Buy your self a new box said
am November 13 2006 @ 6:23 am
[…] Inspired from a post written by my friend Samer …Thinking out of the box …, I’ve heard it a lot in all of this training sessions I’ve been to, and how you should always think out of the box, and you should know that there is a lot of options out of the box … etc., well in most of the cases thinking out of the box is a waste of time, as there is a lot of options, you can get lost through them easily, and end up trying to do something not related to the first problem, in most cases staying inside the box would solve your problems much faster and more efficient, you can get out another time if you want but the point is to solve the problem.The main problem in thinking outside the box, is that you need someone inside the box to pull you back you need, as you start flying, and forget the whole box, or even worse, you get lost and don’t know where the hell is that box. What if the box is to small, so you can’t think in it, but outside the box is so damn cold and wild, also you can’t think there, what should you do? Well I guess you just need to buy a new box, big enough to think in it, and it’s also safe and worm. I guess that is the solution, buy a brand new box. Also you can choose how it looks, how big it is, how is it from the inside … etc. (of course you need money to do that). well everybody enjoy your boxes. […]