The last couple of weeks Jordanian newspaper were almost ad-less as telecom operators went through some sort of hibernation before summer, but it seems like Umniah and Zain decided to break the silence and engage in an early battle. Zain launched a new offer called “Zain 5″, while Umniah released the “Umniah Impossible 10″ offer.

The hand in Zain ad covers the sentence Talk is Cheap, it was labeled by “Bebalash”, which means “for free”, Umniah removed erased a letter from that word so the whole sentence reads “no way, comparison is impossible”.

Zain 5: You can call 5 special numbers inside Zain network for free, and you can call other Zain subscribers for 5 piasters only, but you have to pay 1 JD every week as subscription fees.

Umniah Impossible 10: You can call 10 Umniah subscribers for free, not 5, you can call other Umniah subscribers for only 1 piasters, not 5, and you have to pay 1 JD as subscription fees once a month, not every week.

I think they are acting silly, every company should has its own strategy, which should be based on studies and market research that help in realizing what your customers need and what is your next step, but what the hell is this?

This is a new street signage in Amman I think it’s the second phase of a project that the Municipality is integrating into the streets of Amman to make addresses easier to get, I blogged about the first phase couple of months ago, you can check it here.

The new signage system contains names of streets in addition to numbers  of blocks/houses that were installed in the first phase, those numbers on buildings, in my opinion, are ugly, I hate the blue color, and it’s too large, but I noticed that they started to install smaller numbers with curved corners, I guess a little bit better but still I don’t like the color, unlike the new street signage, I like the green and to think about it, it’s the municipality’s color.

Creative Agency: whispersMCD, Jordan

via [ mediaME ]