Anything goes with Snickers; the best selling chocolate bar of all time with annual global sales of US$2 billion, as long as it fits in with the brand’s slogan: ‘Don’t Stop’.

This series of print ads were developed by Impact BBDO show the effects of what someone can achieve after eating a bar of snickers: a massive crossword or an elaborate page of doodling.

Project: Don’t Stop.
Client: Tarek Abdallah, category manager, Masterfoods.
Brief: To communicate how Snickers gives you energy and stamina.
Brand: Snickers.
Creative agency: Impact BBDO.
Creative director: Peter Russell.
Art director: Guilherme Rangel.
Illustrator/designer: Guilherme Rangel.
Account director: Ramzi Haddad.
Account manager: Ziad Zoueihed.
Exposure: Press.

Also available on AdBlogArabia.