It’s the time that you have to decide your situation of The Box, whether to think inside it or to break it and think outside it. Recently I got confused about where to think, The IAA tells you that you have the be a box breaker and to think outside the box; I guess you don’t any other choice than to think outside the box since you have broke it. But on the other hand I got a fax from a local training company about how to think inside the box, they event perform a comparison between thinking inside and outside the box.
I guess if they all agreed which is better to think outside or inside the box, we will have another dilemma, if thinking inside the box is better should you be laid or setting on your knees? And if it is better to think outside it, is better to be on the left of the box or on the right? What is the recommended distance? And what is the maximum distance before you start to feel dump?
As far as I know thinking is a mental activity, not physical at all but why they keep insisting on attaching it to a physical box. I have attended The Second Annual Advertising & Marketing Communication Conference – Outside The Box, organized by IAA – Jordan Chapter, but the thing is I was able to attend few sessions due to load of work, I liked 2 of them and unfortunately I missed the best one. I didn’t attend the fist one but I heard it was so much better than this years.
Organizers where trying to plant the idea of breaking the box and to think outside it, each delegate got a small black box and been asked to break it, on the stage there was a big black box where speakers step outside and start telling us about how to think outside the box.
At the end I guess that the idea is to think in new directions, try to figure out new method for you life or work, not to stick to rules and old methods and to be a “Zagger” not a “Ziggy”.
May 31st, 2006
3:25 pm
Jazar
I just reached home after I watched an extremely bad movie, called Poseidon. It is so bad; I couldn’t wait until I write about it.
Same flow of actions and events happens in those movies, a disaster occurs, people are trapped and about to face their final destiny but there is this kinky guy who refuses this situation and starts a journey for safety, few follow him, those who don’t will eventually die.
During this journey they all face difficulties and bad moments, but thank god that kinky guy is there to safe the day. And there is the member who all of the sudden gets panic and asks the group to continue without him/her, but they don’t and here the leadership skills appear where the hero takes control and lead the group to safety.
Most of the time it ends with a love story between two of group most likely the hero and a girl who started the movie so scared and managed to face all troubles so bravely like she been is such situations before.
I don’t know why they in Hollywood keep repeat same thing in their movies? Today I saw a trailer for Superman, for god sake stop producing such movies, Superman, Spiderman, and Batman … enough with these caricatures we watched many movies and series of them.
Cites New Reality of Video Content Leaping to ‘All Screens’
By Claire Atkinson Published: April 27, 2006
NEW YORK (AdAge.com) — Starcom CEO John Muszynski, whose media agency controls $8.5 billion in TV spending by marketers annually, called on TV executives to up their game if they want to hang onto ad budgets and suggested that the explosion of new media would end the current TV upfront as we know it.
Long one of the most controversial and outspoken media-agency executives around this time of year, Mr. Muszynski this morning declared that “the upfront must transform from a TV upfront to a video upfront,” because content has leaped from TV to encompass all screens.Increased new-media opportunities would also lead to the emergence of a year-round upfront market, he believes, because of the large degree of collaboration required for multiplatform deals built around a single show. “Lean-in opportunities will lead to a 365-day upfront market rapidly supplying and supporting content that engages people in new environments throughout the year,” he said.
‘Mass behavior has taken effect’
Mr. Muszynski, who was the first to encourage clients to think of investing in cross-platform video opportunities across TV, video on demand, wireless and PCs back in 2004, suggested that advertisers would hold money out of the market for the myriad offers that come along outside the traditional fall start of the TV season. He will be taking a more active role in the upfront this year, after Elizabeth Herbst-Brady, senior VP-director of broadcast investment, said she was relocating to and has stepped down from conducting this year’s negotiations.
Citing statistics offered by Apple CEO Steve Jobs, the Starcom chief said that 8 million iTunes video downloads show “mass behavior has taken effect,” but not to the detriment of TV programming. “ABC’s ‘Lost’ saw a 14% spike in the on-air ratings following the launch of downloadable ‘Lost’ episodes on iTunes.” But for a buyer looking to tap the consumer interest in “Lost” beyond the TV screen, they happened outside the upfront.
Mr. Muszynski told TV players, “As long as behaviors involving TV stay strong, your market will stay strong. You are the most powerful mass medium, with the power of sight, sound and motion on your side, and you produce some damn amazing content. We get that. But here’s where your challenge becomes much bigger — you must keep perpetuating TV-interaction behaviors. Because I guarantee you, your ’share of behaviors’ will be reflected in your ’share of media budgets.’”
Consumer engagement
He charged TV sellers with proving that such consumer interaction was working to help sell clients’ products. “I urge you all: Up your game in terms of engagement metrics. You show us, prove to us that people pay attention to you and we’ll do the same.”
Mr. Muszynksi, who was promoted to Starcom CEO last year, has long been one of the most vocal and controversial of the media-agency CEOs. He explained that Starcom was one agency that did not silo its staff, training them in all disciplines. He suggested TV sellers do the same. “Rethink your structures. … Remove your silos and present us with a sales leader representing all your offerings.” He added that TV sellers shouldn’t be afraid to sell around the ad. “It’s not about putting the product everywhere anymore. It’s about getting viewers to pay attention, and then connect with them in other ways.”
Mr. Muszynksi, who spoke at a MediaPost upfront event this morning, gave an example of how a movie, “Snakes on a Plane,” has developed a wide following and become a catchphrase as consumers adopted and parodied the movie on video site YouTube.com — before the movie has even been released.
“While TV is not extinct, the upfront as we knew it has come to an end, yielding the birth, this year, of a true video upfront, which will adapt and transform because consumers say so.”
I was really amazed when I visited the PropertyLink 2006, a property & real estate investment exhibition organized by B-design & Marketing in the Le Royal hotel in Amman – Jordan. Real estate industry in Jordan is witnessing sizable rise in real estate projects, new municipalities are being planned and constructed in and around Jordanian cities, the concept of independent suburbs being shaped and developed in a high quality and elegant style is growing and I imagine results will be great.
Abdali project in Amman is amazing, it will contain the American University, two hotels, walking area and lots of residential and commercial buildings, I believe this area will be so beautiful. Green Land in another project located nearby Marj AlHamam, just few kilometers away from the 7th circle, this land will comprise various types of properties; Villas, Semi-Villas and Flats, those who will live there will enjoy many services and utilities; malls, cinemas, sports facilities, restaurants, cafes and much much more, interesting isn’t it? Andalucia, a project located nearby Madaba 15 minutes away from the capital, is similar to the previous project but the services and utilities are less, but I think it is the first one of its kind in Jordan.
The scene in Zarqa is a little bit different, a big project is under progress on a land that was previously a military area for the army, the project is being handled by Mawared which is developing most of it, and I say most of it because there are two smaller entities are developing parts of it, The Land and Madaen AlNour, each one of the three companies is creating residential properties that includes Villas, Semi-Villas and Flats; with the services and utilities for sure.
The beauty is in Aqaba, Tala Bay, which already finished and sold the first stage of its magnificent project, is bringing the southern beach to life, Villas and apartments directly on the beach, the other stages of the project will include Golf courses, sports facilities, hotels, shopping malls, marina and much much more, their prices start from 70,000 JD’s for 2 rooms (1 bedroom and 1 living room) apartments. The second amazing project in the city is Ayla on the northern beach, and this one is going to be something, the sea-water will run through the area back to its source, the project will include magnificent properties, the residential which will include Villas, Semi-Villas & apartments, Golf courses, 5 five-stars hotels, commercials and sports facilities, restaurants and an area called Arabian Venice, I don’t what this is going to be but it will be nice if it will be like the real Venice. Some of these projects are partially ready and sold; some of them will begin to deliver ready properties to live in.
It’s amazing that a small country like Jordan, in the middle of the conflicts surrounding us can have such projects and developments.
