Ibrahim Dimson & Edmund Duhaney, two men accused for conspiring with a secretary in the marketing department at Coca-Cola Co. Joya Williams, former administrative executive assistant to a Coca-Cola global brand manager, to steal and sell Coke trade secrets to PepsiCo. Both men will face up to 10 years in prison and a fine up to $250,000.

The case started last July when Pepsi informed Coca-Cola about the scheme to sell the secrets for $1.5 million. A box contains two Coca-Cola product prototypes and company documents were found in the house of one of the two men.

This is a little bit strange, I’m not assuming anything but what makes an insider in Coca-Cola to actually giveaway some secret documents to two outsiders who are willing to sell to the very direct competitor without any pre-communications with Pepsi? Again I’m not assuming anything but it is weird.

Pepsi is known for its aggressive advertising strategy, I believe they are one of the top advertisers in the globe plus they are the biggest spender in the Middle East, but on the other hand Coca-Cola is one of the most precious brands worldwide. Personally I don’t like Pepsi ads where they include Coke Cans or employees; in a TV commercial a boy stands on 2 Coca-Cola Cans to be able to reach the Pepsi button on the machine to buy it, in another one they show a Coca-Cola employee who prefers Pepsi over Coca-Cola. I don’t know if Coca-Cola did the same, but personally I don’t like it this way of advertising.