I really like this campaign for the Night of the AdEaters event in Kuwait, it’s an international event where a group of interesting commercials from all over the world are being played back-to-back, not the kind of events for those who hate TV Commercials

The campaign was created by Impact BBDO in Kuwait, each visual was themed by a certain brand like Pepsi, Mini, DHL and others, endorsing different brands in ads is interesting, check out this camping by the American Advertising Federation.

The copy was interesting as well, I guess this is right way to attract an audience that is mainly advertising and marketing professionals.

Advertising Agency: Impact BBDO, Kuwait
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe

via [ ads of the world ]

Last year, Saatchi & Saatchi Dubai packed the Print Grand Prix award at Dubai Lynx 2007 for the “Undo” ad for Olay, the ad as you can see is smart as it communicates that the product can help you to undo what’s time and daily life have done to skin.

This year it seems that the guys at TBWA\RAAD in Dubai are aiming at the gold with this new ad for NIVEA, which is a little bit similar, only it communicates that the product can “pause” the time so that the skin keeps a younger look, both ads are interesting, a product can go back in time, while the other can stop it!

Creative Agency: Team Y&R, Dubai

via [ mediaME ]