Interesting ad by An Nahar newspaper, the idea is to play on words with the difference between darkness and light being one word (darkness - light), and the ability to say the word that can remove darkness, interesting approach.

Agency: Grey Worldwide, Lebanon
Creative Director: Alain Choucair

via [ ArabAd Zone ]

I like different employment ads, much better than traditional boring advertisements, this ad is by Horizon.FCB in Kuwait announcing their need of part-time Arabic Copywriters, not that much, but worths mentioning it here.

via [ Ads2Blog ]

No work will make feel like a slave like working in advertising agencies, it’s really frustrating cause majority of clients are either dump or assholes, and most of the time both so no more advertising agencies for me cause you will have to do stupid stuff just because the greatest client ever asked for it.

Once I had an idea of a funny cartoon that will represent our pathetic situation with our beloved clients, then I asked a friend of mine, Mohammed AlShaer, to draw it, he did and he made the client looks like me here is the conversation between the client and the CS:

Client: Listen I’m having a baby girl, I want your copywriter to come up with at least 14 fluffy cute names for a girl.
Client Servicing: Yaay, sure we will!