Zain has revealed its new offer that was promised to exceed all limits, you must noticed the teaser campaign that they run in the past few days, the offer is Zain One Network, where by you an go local in all markets where Zain operates; Iraq, Jordan, Bahrain, Sudan, Saudi Arabia (soon), and Africa, I wonder why they didn’t mention Kuwait, which is the headquarter of Zain.

Interesting offer, specially that you can receive calls for free while you are away, roaming charges cost a lot, plus you can call local numbers at local tariffs, but I recall a presentation by a Zain executive during IAA conference last year, he talked about an offer in Africa where you can call any Zain number in 6 different countries at the same cost of calling local numbers, that would be a very interesting offer; imagine calling a number in Kuwait or Saudi from Jordan at the same cost of calling a mobile number in Jordan.

“like.no.other”, perhaps the best slogan a brand can have, at least it’s my favorite, SONY is one of the most renowned electronics and gadgets brands in the world, we sensed a great creativity in their advertising, just like this campaign that won a golden award at Dubai Lynx 2008, I like it and it deserves the award, specially the banana one.

The concept is nice, I like it, but it was done twice before in 2007 and 2006, take a look at this campaign, and this one, it’s the same concept but the implementation is different, the idea is to highlight that you can store a lot of data in this tiny device - flash desk -, I mean we’re way passed this, and it was done by your brand twice before.

Advertising Agency: Fortune Promoseven, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill
Art Buyer: May Farhat
Account Supervisor: Irwin Pinto
Advertiser’s Supervisor: Fukushima Ruysuke

Advertising Agency: Team Y&R, Dubai, UAE

via [ ads of the world ]