In the past, elections candidates in Jordan used to promote themselves using very traditional tools like brochures and fabric banners, it was so simple with no special designs and advertising in the media, but this year things changed.

This year, candidates took their campaigns to a higher level by spending a lot of money on booking space in the media and compete with commercial advertisers; TV and radio, SMS broadcast, outdoor with wall-units, bus branding, bus stops and tunnels, prime locations in the daily newspapers, and more than that, online with Google AdSense and Facebook!

Some candidates enhanced images of their campaigns through creating logos and good photo shooting. It’s really amazing to see that things are improving, but the thing is if the candidates started to hire media buyers and art directors, then I believe it’s time they should hire copywriters to come up with different messages rather than the usual crap that they use.

To me if a candidate was so sincere and open I will definitely elect them; they can say: Elect me cause I’m handsome, or I won’t fool you, I just want to have this job in the Parliament cause the salary is good! Makes you feel honesty.

But the thing is, I don’t believe that those candidates are spending that amount of money just to serve people, I just don’t buy it, I believe it’s all about gaining a prestigious position in the community and a high-paid job, so come on guys stop the bullshit.