Interesting Ambient approach to promote Saudi Bowling Competition

Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Bobby Saguisi
Copywriter: Ziad Chehab

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Nando’s | Do not disturb, we ordered Nandos

Advertising Agency: Leo Burnett, Kuwait
Creative Director: Alain Mouhawej
Associate Creative Director: Nadine Gholmieh
Art Director: Mohamad Shawash, Maher Awar

WeightWatchers | Control your Weight!

Advertising Agency: Lowe Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group

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Emaar | Stop being known as 37 A

Advertising Agency: Wunderman Dubai, UAE

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Emirates Airlines reveals a 45-tonne ambient-media advertising project at Heathrow Airport in London

The Dubai-based airline, Emirates, revealed what could be the hugest ambient media advertising in the world, a 45-tonne replica of the largest passenger airplane ever made, the Airbus A380. More than 25 million visitors to Heathrow airport in London will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport.

According to their press release, the project needed 18 months of work to be completed, the replica was manufactured by an American company in California, then it was transported to London.

Some interesting facts about the replica:
- Weighs more than 45 tonnes
- Wingspan of 26 metres and a length of 24 metres
- Same size as a real Boeing 737
- Exact 1:3 scale of the real A380, the world’s largest airliner
- More than twice the size of the roundabout’s previous Concorde model
- Made of glass-reinforced plastic over a steel frame
- Foundations required 600 tonnes of concrete

Natural Resources Defense Council | Stop Global Warming

Amazing ambient ideas by Miami Ad School in Brazil, the idea is to raise awareness of global warming effect on the world and the importance of stopping it, read the rationale of each implementation for more details, really impressive.

A world map sticker is glued on the bottle, the water inside it simulates world’s potable water supplies.
At the bottle is written: “World’s drinkable water supplies are running out. Stop Global Warming.”

NRDC.org - Natural Resources Defense Council

A world map is printed on the cup, with (BASF/3M) termo activated paint. When the cup is filled by hot coffee, the paint changes its color onto yellow tone, simulating climatic change, (deserts).
At the cup is written: “High temperatures are changing the planet. Stop Global Warming.”

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez