Emirates Airlines reveals a 45-tonne ambient-media advertising project at Heathrow Airport in London

The Dubai-based airline, Emirates, revealed what could be the hugest ambient media advertising in the world, a 45-tonne replica of the largest passenger airplane ever made, the Airbus A380. More than 25 million visitors to Heathrow airport in London will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport.

According to their press release, the project needed 18 months of work to be completed, the replica was manufactured by an American company in California, then it was transported to London.

Some interesting facts about the replica:
- Weighs more than 45 tonnes
- Wingspan of 26 metres and a length of 24 metres
- Same size as a real Boeing 737
- Exact 1:3 scale of the real A380, the world’s largest airliner
- More than twice the size of the roundabout’s previous Concorde model
- Made of glass-reinforced plastic over a steel frame
- Foundations required 600 tonnes of concrete

This entry was posted on Thursday, July 24th, 2008 at 8:54 pm and is filed under Amazing, Ambient/BTL, Arabia, Europe, Interesting, Marketing, Media, UAE. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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2 Comments so far

  1. on July 25, 2008 at 12:37 pm tallouza wrote:

    Thanks Jazarah for sharing the many interesting ads and news. I enjoy them very much.

  2. on July 25, 2008 at 10:09 pm Samer Marzouq wrote:

    glad u liked it! and thanx for the visit :)

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