Double Middle Eastern winning at Loerie Awards in South Africa

Communicate magazine reports that Leo Burnett Beirut and TBWA\RAAD has bagged two awards at the Loerie Awards that was held in South Africa. Congratulations to both agencies! Below you can find the winning work:

Silver Outdoor Award: Koleston | Natural Colors

Advertising Agency: Leo Burnett Beirut, Lebanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
this piece of work is a Grand Prix winner at the Dubai Lynx 2008!

Bronze Print Award: Pedigree | When dogs eat well, they dream well

Advertising Agency: TBWA\RAAD Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sakib Afridi, Sandeep Fernandes

Lost in Translation… a very funny clip from a Lebanese play

For those how don’t know this Arabian habit, after drinking the Turkish coffee Arab women usually turn their cups upside down and start reading the lines of coffee left inside the cup, they try to see into the future, of course it’s a silly thing but they enjoy it. This scene from a Lebanese play features two women trying to read the cup of an English-speaking girl, one of them reads, the other translates, but in a sexually oriented way.

Google launches Middle Eastern themes for iGoogle

Google announced the launch of Middle Eastern themes for iGoogle, according to their press release the themes are UAE, Jordan, Egypt, Lebanon, and Shisha cafe. The Shisha theme is the only one that I liked, I believe they could of done much better for the others, plus I couldn’t find the UAE one, but below you can find them:

Tobacco Free Initiative | Smoking kills 5 millions a year

Tobacco Free Initiative | Smoking kills 5 millions a year

Tobacco Free Initiative | Smoking kills 5 millions a year

Interesting use of ambient media in Lebanon for Tobacco Free Initiative, an NGO specialized in fighting against tobacco smoking.

Creative Agency: Horizon FCB, Lebanon
Creative Director: Alain Hochar

Koleston | Hair Colors that Reflect the Day and the Night

Koleston | Hair Colors that Reflect the Day and the Night

Interesting billboard for Koleston Hair Care Products, the hair of the lady in the billboard is die-cut, and through different phases of day and night it reflects the variations of Koleston Natural Colors, I think the only problem is that the face details shouldn’t been die-cut, look at the first one it doesn’t look right, but I like it!

Update: Here is a better file I found on ads of the world:

Koleston | Hair Colors that Reflect the Day and the Night

Advertising Agency: Leo Burnett Beirut, Lebanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina

Pepsi | Refresh

Pepsi | Refresh

Cool ad by PEPSI, I really like it :)

Creative Agency: Impact BBDO, Beirut


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