Yesterday I came across this billboard and some mupis as part of Jordan Telecom’s re-branding campaign to Orange; I guess this might give the telecom group a fresh start, but I guess they will have to deal with being liaised with Israel, as many Jordanians believe that Orange is an Israeli brand while it is French.
What I didn’t understand is why JT group started to push for France Telecom’s logo, the “&”, couple of months ago if they are planning to re-brand the whole group to Orange, I guess it will remain as the corporate logo.
Creative Agency: Euro RSCG, Kuala Lumpur
Creative Director: Case Deenadayalan
Art Director: Choo Chee Wee
Copywriter: Joel Lim
These billboards has been constructed from GE Lexan EXL semi-transparent resin, it accurately blurs the scene behind it. Amazing!
Instructor: Carlos Vasquez
Art director: Annie Williams
Copywriter: Ian Hart
Miami Ad School, Miami Beach, USA
Yet another amazing idea by Miami Ad School, the concept is to promote a 100%-commercial free radio station by hiding the advertising visual on few billboards, really amazing!
Art Directors: Moyeenul Alam, Lucas Napolitano
Miami Ad School, Miami, USA
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