One of the advertisements I worked on back when I was with Publicis Graphics, the idea and design was by my friend Tamer Tayyan, the implementation was not that good, but it’s eye-catchy. The billboard is located on the way to the airport.
This is Elliot. He still lives with his mother. This is his car. This is his best friend. His idea of fun. How he spends most of his evenings. And this is his job. The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.
This is Anas. This is what he eats. What he drinks. What he reads. His casual wear. And his idol. He sports a yellow one. Yet the only thing that makes Anas feel like a real man is when he’s at work where he can sit in his stylish executive chair behind his big strong executive desk and naturally evoke a sense of power.
This is Dinesh. He works in IT. He crosses many fashion boundaries. This is his favourite jacket. His idea of contemporary art. His music collection. Hopefully, for all our sakes, when Dinesh arrives at work everyday and sits down on his state-of-the-art chair at his well-designed desk in his stylish office, some of our taste will eventually rub off on him.
This is Rania. She hates her car. She hates having to pay for two tickets. She hates sharing elevators. She hates trying on new clothes. She hates girls that look like this. And she hates this being the only romance in her life. The only satisfaction Rania ever gets is at work where she can move freely through her spacious open-plan office environment and really express her full personality.
Advertising Agency: Tonic Communications, Dubai
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Attention bloggers, here is an interesting multi-billion piece of advice from Rambling Hal as she tells us more about herself and her blog, check it out!
Apple released the new MacBook - MackBook Air! It’s not only ultra thin, it’s amazing in many aspects; watch the keyboard, the browsing, the wireless solution.
Interesting interview with Sha3teely on casualPR, worth checking it out 
The BBC Drama Production is looking for European-looking background artists (extras), between the ages of 18 and 30.
They are needed to look and act like British Army.
Filming dates: 25th - 29th January , 2008.
For details, please call Kate Cook on 0799029897.
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