Zain and Orange branding the skyline of Amman

Seems like the telecom operators in Jordan are pulling the big guns, after the massive rebranding campaigns that overloaded the media with advertisements, both operators eyed a new medium, high buildings!

Perhaps some of you have noticed Orange’s logo over few buildings in Amman last summer; such as La Royal, Holiday Inn and Carrefour, it was impressive and certainly left a deep impact on the target audience. The idea was based on running a projector at night that shows various shots of Orange’s logo and greeting messages on these buildings.

This idea works only at night, and during summer the city falls into darkness around 8 pm, which leaves this idea valid for few hours only, as we all know Amman sleeps a little bit early.

Zain decided to brand the highest building in Amman, the Jordan Gate Tower. The idea is impressive as well; you can see Zain’s logo from a distance on one of the twin towers. More importantly is that this idea works all day long, ok maybe at night it’s not viewable but the daylight is more important, since it’s longer and more vibrant.

The material used in this idea is “see-through” I guess, which makes the sign look a little faded, but using a solid material will put the sign in a weak position against the wind.

Both ideas are great, each has a certain points of strength and weakness, personally I liked Orange’s on La Royal, anyway it’s an interesting new way of advertising.

This entry was posted on Sunday, November 11th, 2007 at 9:55 am and is filed under Amazing, Jordan, Marketing, Media, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.