Dial 059 for Zain Saudi Arabia

Saudi Arabia joins Zain’s One Network, the leading mobile operator announced today the launch of its operations in Saudi Arabia. In March 2007 Zain, MTC then, announced that it made the highest bid for the third mobile licence in KSA after its offer of $6.1 billions to tap into the richest country in Arabia.

Zain is one of the largest mobile operators in the Middle East and Africa with more than 45 million subscribers in 22 countries, and the new development shows their ambitious plans to expand and reach more consumers, I read on the Arabian Business that they are targeting 150 million subscribers in three years, which will position among the top 10 mobile operators in the world.

Last year, MTC rebranded all mobile operators under its umbrella under one brand - Zain, it was an amazing project, 21 companies with like 7 or 8 brands, all under one name. Personally I liked the new name, their campaign faced a lot of criticism, but however I found it interesting, specially this TV commercial, it’s one of the very best advertisements in the Arab world.

This entry was posted on Monday, August 25th, 2008 at 5:54 pm and is filed under Arabia, Marketing, Saudi Arabia. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Recently on jazarah!:

  1. Israel under Microscope: Racism, Terror, Violence, Inhumanity…
  2. Classic Ads of Arabia… Sanyo, you can fix our TV sets by yourself!
  3. Jordanians are so excited about Obama, you gotta see this
  4. Chocolate is now available in Camel Milk!
  5. They actually did it, meet the bro… a bra for men!
  6. The Day The Earth Stood Still, is it too late for peace on our planet?
  7. UAE tops Arab countries in Internet Penetration, followed by Qatar, Bahrain & Kuwait
  8. Israel under Microscope: Racism, Terror, Violence, Inhumanity…
  9. Viva | Add 5
  10. More than 800 Palestinian refugees are stuck waiting for your help

6 Comments so far

  1. on August 25, 2008 at 7:02 pm Yazan wrote:

    Do you know anything about zain opening up in western countries? The US or the UK that is?
    That would be a definite step up for the company. Which people still call fastling here in Jordan lol.

  2. on August 25, 2008 at 9:39 pm Samer Marzouq wrote:

    Never heard of such news, but I guess if they are going to do it, it will be more an acquisition rather than establishing new operators, but if you think about, Zain did a great job, and I believe they will grow much more in the future.

  3. on August 25, 2008 at 10:48 pm BYPASSER wrote:

    Saudi Arabia isn;t the richest country in Arabia.

  4. on August 25, 2008 at 11:35 pm Samer Marzouq wrote:

    I think the oil in Saudi Arabia makes it the richest country in the Arab world

  5. on August 26, 2008 at 9:40 am Ghassan Yonis wrote:

    “they are targeting 150 subscribers in three years”.. just a guess, but I think there’s a “million” missing somewhere in there :)

  6. on August 26, 2008 at 11:23 am Samer Marzouq wrote:

    Oops! Fixed :) thanx Ghassan

Have your say

Fields in bold are required. Email addresses are never published or distributed.

Some HTML code is allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
URIs must be fully qualified (eg: http://www.domainname.com) and all tags must be properly closed.

Line breaks and paragraphs are automatically converted.

Please keep comments relevant. Off-topic, offensive or inappropriate comments may be edited or removed.




  1. RSS Fresh Jobs!