Zain | Beyond The Obvious

I like this TVC by Zain, it’s a little bit emotional as it features a blind guy who found his soul mate, which is somehow meant to be Zain, she enlightens his life with words making his world a wonderful one. Overall I like it, the picture, the copy, the idea is nice as well; you can see beyond your sight, it’s not what you’re looking at, but what you’re looking for.

Many people criticized Zain’s launching campaign, I didn’t find it really bad, maybe a little bit exaggerated and too promising, I understand the importance of telecom in our lives, but no matter how great the experience is, I don’t think it will make our world a wonderful world.

But anyhow Zain’s marketing strategy is emotional and engaging, I like it, but most importantly aggressive media wise, one would wish that this aggressiveness will invade for his blog ;)

This entry was posted on Tuesday, June 10th, 2008 at 9:17 am and is filed under Amazing, Cool, Interesting, Kuwait, TV Commercials. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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3 Comments so far

  1. on June 11, 2008 at 3:48 am Moey wrote:

    I love this TVC, amazing one.

  2. on August 25, 2008 at 6:54 pm Yazan wrote:

    The question is why does a blind man have a mirror in his room? lol

  3. on August 25, 2008 at 7:00 pm Samer Marzouq wrote:

    maybe for his wife to be, it comes with any bedroom so I guess instead of throwing it away, he decided to keep it :)

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