3M & Khaleej Times | Don’t Forget! Today is World Alzheimer’s Day
An interesting initiative by 3M and Khaleej Times in the occasion of the Alzheimer’s Day, which occurs on the 21st of September every year. I liked the usage of the sticky notes to remind everyone with this day, don’t forget the day of the forgetfulness disease day!
The campaign consisted of an ad and a website, the main visual was the sticky note. The website introduces valuable information about the Alzheimer, the symptoms and some facts and figures.
Don’t forget Alzheimers
How can we forget people who suffer from the dreaded Alzheimer’s disease, the very cause of forgetfulness. It’s sad to know what Alzheimer’s disease can lead to and develop into. A major cause of dementia, it affects memory, thinking, behaviour and emotions. Those affected are unable to care for themselves and need help with all aspects of daily life. Currently there is no cure, but diagnosis, treatments and support are available. You can read more about this disease on http://www.dontforgetalzheimer.com/
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on August 22, 2008 at 5:42 pm Qwaider wrote:
Off topic..
Samer, will you please check your email
on August 22, 2008 at 7:42 pm Samer Marzouq wrote:
I will, but I have a problem with my e-mail
I will reply
on September 10, 2008 at 7:43 pm Saielsh Mishra wrote:
Invitation
World Alzheimer’s Awareness Week 2008 - Mumbai
‘No time to lose!’
On the occasion of World Alzheimer’s Day on 21st September 2008 ‘Silver Inning
Foundation’ in association with ‘ARDSI Greater Mumbai Support Group’ has pleasure to
invite you to attend Multidimensional programmes at various location and for people
from different segment – Senior Citizens, Students, Para Medical and Police in Mumbai.
Mon 15th – Screening of Film – Burden of Love and Facilitation of Care Givers – Programme for Senior Citizens at Harmony Center, 5th, Floor Zabawadi Lane,Next to Ram Mandir,Thakurdwar,Girgaum – 4pm to 5.30 pm – Anchor Ms.Amruta Lovekar
Tue 16th - Sensitizing Programme for Para Medical professional at Nanavati Hospital, S.V. Road Vile Parle (W), – 11.30 am to 1 pm – Anchor Prof Parul Kibliwala.
Thu 18th – Screening of WHO Film and Talk on Dementia for Students at S.V.T. College of Home Science Auditorium, (S.N.D.T.) Juhu Road, Santacruz (W) – 2pm to 4pm – Anchor Prof.Parul Kibliwala.
Sat 20th – Sensitizing programme for Mumbai Police Elder Helpline at Mumbai Police HO, Crawford Market - 11am to 12.30pm – Anchor Mr.Sailesh Mishra.
Sat 20th - Screening of Film – Burden of Love and Q & A at H.E.L.P. Library, National Insurance Building, Ground Floor, 206, Dr.D.N.Road, Fort, Mumbai – 4 pm to 5.30 pm – Anchor Dr.Shirin Barodawala.
Sun 21th – Screening of Film – Burden of Love and Talk on Dementia – programme for Senior Citizens at “Abhi to Main Jawan Hoon’’ – Senior Citizen Club, Children’s Acadamy School ,Near Saidham Temple, Off W. Express Highway, Asha Nagar, Kandivli (E), Kandivali – 4pm to 6 pm – Anchor Prof.Sangeeta Rao.
This programme is organized in association with Alzheimer’s & Related Disorder Society of India (ARDSI)–Mumbai Chapter , Harmony, H.E.L.P. Library , The Family Welfare Agency, Shree Manav Seva Sangh, Abhi to Main Jawan Hoon, S.V.T. College, FESCOM and AISCCON.
Sailesh Mishra
Programme Coordinator WAD 2008 / Founder President, Silver Inning Foundation