The Arabian Business reports that the pornographic star Pamela Anderson announced that she will develop an eco-friendly hotel in Abu Dhabi. During her “charity” trip to the UAE, Anderson fell in love with the city and decided to leave her mark. I wonder if her movies were really eco-friendly
Two months ago, the amazing actor Brad Pitt announced that he will design an eco-friendly hotel in Dubai. Celebrity endorsement is a growing marketing tool in the Middle East, and now it’s being implemented through different ways other than ads and events, celebrities are designing hotels now.
So now it’s not only that your favorite stars drink that soda or talk through that phone, they’ve have designed that hotel! But I can understand having a hotel that is designed by Brad Pitt, he is very popular and has one of the greatest careers in Hollywood, but Pamela is known for being a pornographic actress, and she is not that popular, I wonder what kind of people will be attracted to her hotel.
A very nice piece of work by JWT Dubai, I can see it winning a gold or silver award in the next Dubai Lynx who knows. The ad is for Band-Aid, a well-known adhesive bandages, as you can see it can heal anything, well not quite really! Such an amazing ad!
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Illustrator: Nabil Kamara
Advertising Agency: Tonic Communications Dubai, UAE
Creative Director: Vincent Raffray, Khaled Gadallah
Copywriter: Vincent Raffray
Art Director: Diya Ajit, Peter Walker
Agency Producer: Andre Troubetzkoi
Account Supervisor: Arnaud Verchere
Production Company: COMMERCIALS FILM PRODUCTIONS, Istanbul
Producer: Derya Tuzluca
Director: Olaf Van Gerwen
D.O.P/Lighting Cameraman: Rutger Storm
Editor: Olaf Van Gerwen
Sound Design/Arrangement: Massive Music
Emirates is going huge with the expected arrival of the new Airbus A380 to Dubai today, the new double-deck airplane was the inspiration behind what could be the largest piece of advertising in the world, the huge branding efforts at the Heathrow Airport in London that I blogged about a while back.
Communicate magazine reports that Leo Burnett Beirut and TBWA\RAAD has bagged two awards at the Loerie Awards that was held in South Africa. Congratulations to both agencies! Below you can find the winning work:
Silver Outdoor Award: Koleston | Natural Colors
Advertising Agency: Leo Burnett Beirut, Lebanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina this piece of work is a Grand Prix winner at the Dubai Lynx 2008!
Bronze Print Award: Pedigree | When dogs eat well, they dream well
The Arabian Business reports that the pornographic star Pamela Anderson announced that she will develop an eco-friendly hotel in Abu Dhabi. During her “charity” trip to the UAE, Anderson fell in love with the city and decided to leave her mark. I wonder if her movies were really eco-friendly 
who knows. The ad is for Band-Aid, a well-known adhesive bandages, as you can see it can heal anything, well not quite really! Such an amazing ad!
