The Dubai-based airline, Emirates, revealed what could be the hugest ambient media advertising in the world, a 45-tonne replica of the largest passenger airplane ever made, the Airbus A380. More than 25 million visitors to Heathrow airport in London will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport.
According to their press release, the project needed 18 months of work to be completed, the replica was manufactured by an American company in California, then it was transported to London.
Some interesting facts about the replica:
- Weighs more than 45 tonnes
- Wingspan of 26 metres and a length of 24 metres
- Same size as a real Boeing 737
- Exact 1:3 scale of the real A380, the world’s largest airliner
- More than twice the size of the roundabout’s previous Concorde model
- Made of glass-reinforced plastic over a steel frame
- Foundations required 600 tonnes of concrete
Media and Marketing Show 2008 will be held in Dubai - UAE, between 3 - 5 November 2008 at Dubai International Convention & Exhibition Center.
The Media and Marketing Show is the only international event dedicated to supporting the rapid expansion of media and marketing opportunities in the Middle East. This event is THE place to meet and mix with all the key players who are shaping the future in the media and marketing industry in the region and globally.
The show attracts exhibitors from all media and marketing sectors to provide the most comprehensive gathering of media specialists in the Middle East, including:
* Advertising and creative agencies
* Publishers and printers
* TV and radio broadcasters
* Online and multimedia specialists
* Outdoor advertising
* Marketing services
* Music specialists
* Film production
* Animation and post production
* Photo agencies
* Media planners and buyers
* Market research
* Media technology and services
* IT solutions
For more details please visit: DubaiMediaShow.com
Contact Details:
Tel: +971 4 3290 666
Fax: +971 4 3329 664
E-mail: [email protected]
The PR Congress 2008 will take place between 11 - 16 October 2008 at JW Marriott Hotel, Dubai, UAE.
In the past three years we have tried to bring some of the brightest PR minds in the world to speak at our innovative PR Congresses. We also tried very hard to present ideas and topics that are revolutionary, cutting edge yet at the same time practical. You know better than I do whether or not we succeeded. What I do know, is that PR Congress 2008 will be the hottest PR show in the Middle East! But that is not all! We will not just give you a show – we will also bring you the business!
So, what do we have in store for you at this year’s event?
1. Two Innovative Guru Days: A Day With Larry Weber and A Day With Lord Bell
2. Specially selected speaker panel featuring PR trendsetters from the Middle East, Europe and USA
3. Carefully researched topics and discussions on Crisis, Traditional PR, New Media, Reputation Management, Financial PR, PR Measurement, CSR and Media Relations, to name but a few
4. Three groundbreaking workshops to help you confront forthcoming PR Challenges: PR Measurement Masterclass: Data Driven Public Relations, The New Media Bootcamp and Mastering Financial PR
5. Unparalleled networking opportunities with colleagues from the Middle East and abroad
For more details please visit: iirme.com/pr
Contact Details:
Telephone: +971 4 335 2437
Fax: +971 4 335 2438
Gulf-based airline companies went shopping for airplanes with billions and billions of dollars in their pockets, yesterday 4 airline carriers revealed news about agreements that aims at enforcing their fleets with various new aircrafts.
The biggest deal was made by Etihad Airways, the Abu Dhabi-based airline, as they announced earlier yesterday a deal ordering 55 Airbus aircrafts, later the same day Etihad announced that they increased number of aircrafts to 205 brand new Airbus aircrafts, the total value of the deal is 43 billion USD$. This deal is the biggest in the history of commercial aviation.
FlyDubai, the new low-cost airline carrier in Dubai, announced a deal that is considered to be the biggest deal made by a Gulf-based low-cost airline, the value of the deal is 4 billion USD$, the total price of 54 Boeing aircrafts.
Saudi Arabian airlines, which ordered 22 Airbus aircrafts back at the end of 2007, signed a new deal to buy-out 8 Airbus aircrafts. Qatar Airways announced a deal to acquire 4 new Airbus aircrafts, the value of the last two agreements wasn’t revealed yet.
Expectations were talking about a decline in the number of air travelers due to craziness in fuel prices, which will lead to expensive traveling prices, but seems like those airline companies are really optimistic about the future of traveling.
