Publicis Graphics 1, Team Y&R 0
Apparently Jordanian advertising agencies decided to extend the war even further than Jordan Advertising Awards; the trend is running ads to celebrate awards won and to share this victory with clients as they are “partners” in this victory.
Team Y&R, which is the most awarded agency this year, instead of sharing this winning with their clients, they focused on messing with their competitor, Publicis Graphics, which came second this year.
To begin with, Y&R ran an ad which is in my opinion smart and well-played, yet so offensive and spiteful. I mean to give the finger “ba3boos in Arabic” in a full page ad is rude, and instead of sharing it with your clients and thank them for their support you spite your competitor!
The response came from Publicis Graphics so soft and polite, yet impressive. In the ad Publicis congratulated Y&R’s clients and highlighted the fact that the agency forgot to share this victory with them and was busy trying to tease Publicis, and the ending line was the best part!
Y&R didn’t stop their but decided to repeat its ad at the same day when Publicis ran their ad, in the following page precociously and in all newspapers. One must admit it was so smart and political from Publicis, which scored a brilliant score and left Team Y&R behind, way behind I guess.
Here are some other ads issued by other agencies, I liked Objects Advertising ad, while AGA ad really really sucks! I’m not sure how did they won a lot of awards, but anyway congratulations to all winners!
This entry was posted on Tuesday, August 28th, 2007 at 12:58 am and is filed under Ads, Controversial, Events, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
on August 28, 2007 at 8:11 am Ibrahim wrote:
OH MY GOD!
I cant stop laughing … LOL:D
maybe this is abu khadra hand in the ad … lol
but anyway if Publicis wants to make fun of team … there is so many ideas to make fun of number one …
but the war will never end then i guess … ;D
on August 28, 2007 at 3:52 pm Yugi wrote:
The ad of Objects Advertising is the one I liked most, it is really nice!
on August 28, 2007 at 4:58 pm Amre wrote:
I think that everyone did a nice job. Did anyone understand AGA’s ad?
on August 28, 2007 at 6:28 pm Amre wrote:
Just one more comment, i think the whole world could guess how we felt sunday morning when we opened the newspaper and saw the Y&R ad…does anyone have any insight how Y&R felt monday morning;-)
on August 28, 2007 at 10:55 pm watcher wrote:
Y&R: That’s the cost you pay for being so arrogant and rude…
Publicis: Smart and elegant retaliation
Objects: Nice one
Intermarkets: Didn’t win enough to brag
AGA: ??
Wunderman: YOU were knocked out by Mint
Saatchi: Classy and simple
on August 29, 2007 at 10:34 am Hussein wrote:
Y&R starts screwing them self. i’m wondering how their clients would feel after seeing this ad?
on August 29, 2007 at 11:31 am ADnan wrote:
to tell you the truth.. this is really fun! well inspite the fact that it is REALLY rude to put the finger like this, but I really laughed out loud for the response of the #2 agency
.. the whole story may seem a bit silly but still.. welcome to the merciless world of competitive open market!
on August 29, 2007 at 2:11 pm Mariam Ayyash wrote:
wala isheeee, bass u know what? i think if al rai people understood it, they wouldnt have allowed it, i swear i can imagine the guy who is sitting behind the desk at Al Rai authorizing it saying, “how… feel… number one” ah, number one ya3ni raggam wa7ad, tayyeb, authorized
i wish they used that ad for some of their clients, mosh to tease the others, because it is great! publicis is baykheen, sort of “msag3een” i dont like their reply if it shows anything it shows they really felt screwed.. they should have ignored it, or at least been more implicit…
tha AGA is much smarter if u ask me, using the word “impression” then the world wide known proverb: if somebody hits u from behind it only means ur ahead… quite smart and needs a little bit more than the average mind, i like it, its my kind of “twist it until it dies”
Objects’ is simple and .. love it
THG sux! stupid and lame
wunderman is safe, too safe
i have a lot of respect for intermarket, but hell! blue pill?? inno shoo dakhal el viagra fel mawdoo3?
saatchi and saatchi, they could have hired a copywriter!
on August 29, 2007 at 2:50 pm creative rules wrote:
Samer Marzouq,
What do you actually do at Publicis?
Don’t tell me I know you’re the guy who serves their clients tea and biscuits during the meetings.
(Your posts are so obviously transparent and so obviously bias towards Publicis it’s a joke.)
on August 29, 2007 at 3:08 pm Hatha Limonatha wrote:
Sweet and Sawzar!
on August 29, 2007 at 3:20 pm 2too wrote:
Publicis can you be more creative next time and stop looking for ideas from the net,i mean come on if your so good use the creative you got not look for ideas from the net ,thats just sad .
just to see what am talking about
http://adsoftheworld.com/media/print/screen_entertainment_newspaper_abhishek?size=_original
on August 29, 2007 at 3:28 pm BITEME wrote:
2too you are sooooooo reaching the two ads have nothing to do with each other…an employee of Y&R i see? To knock someone or something is very different from a knock knock joke…GUYS JUST COUNT TO TEN, THE PG AD WAS A SLAP IN THE FACE TO Y&R…
Oh and for the record, Mariam the AGA ad had a huge mistake in it, there were three imprints on the behinds of people that supposedly finished ahead of them, which was very confusing since AGA finished as #3…nice try though!
Intermarkets, to celebrate 10 wins is something that maybe should have gone as a 1/4 page or nothing at all since its actually quite an embarrassment when you consider that the agency positions itself as a leader…
FINALLY Y&R, Arrogance, just arrogance, no respect no appreciation no ethics, straight arrogance something that clients will soon wake up to.
on August 29, 2007 at 3:29 pm sway rose wrote:
Give it all the way Y&R !
Publicis,
your line should’ve been more like Knock knock Knocking on Heavens Door… or knock knock any original Ideas!
on August 29, 2007 at 3:35 pm BITEME wrote:
PG was the #1 agency in print and whats synical is the fact that y&r used print to communicate their arrogance and lack of respect for the culture…
on August 29, 2007 at 3:39 pm Samer Marzouq wrote:
creative rules (or shall I say Peter Sutherland the Creative Director at Team Y&R Amman?) This is so Y&R typical, behave my dear friend, behave.
I’m not liaise to anyone, in this post I said that your ad was smart and well-done but at the same time rude, plus in my first post about the award I’ve posted a video clip and you can see your agency celebrating in it, if I would be liaise to Publicis I wouldn’t post it, would I?
2too, that ad you were talking about doesn’t have anything to do with Publicis ad, plus this ad on adsoftheworld was posted exactly the same day when Publicis ad was released, which means Publicis ad was created before this one went to the internet.
on August 29, 2007 at 3:41 pm BITEME wrote:
Samer…thank you…PETER….HELLO!
on August 29, 2007 at 3:45 pm 2too wrote:
BITEME you earn respect you don’t get it for free.
and how can you say they got nothing to do with each other you want to say that the one who came up with the idea had no clue other one on ads of the world ,come on thats just a joke
and i think the ad made its point ,as your going nuts over it
on August 29, 2007 at 3:45 pm Gibbo wrote:
BITEME, good call.
and this should have been the strategy that Publicis used for their ad. Except they fell for Y & R’s bluff and missed a chance at a great, insightful ad that really would have pissed Y & R off.
Instead they are all laughing at a doorknocker. You are right BITEME. that is what they should have done.
Poor creative direction. Poor planning. Poor agency.
on August 29, 2007 at 3:48 pm sway rose wrote:
Lack of respect for the Culture !!!! PffffFFFF
Are we in Switzerland or what guys?
on August 29, 2007 at 3:49 pm razor wrote:
BITEME.
You obviously work for Publicis.
Great clients love an agency that has balls and the courage to stand up for their ads.
(Maybe that’s why Y&R made history last Friday night and broke the record for the most awards in the history of the JAA awards.)
Great clients also hate agencies that are sycophantic, whimpy and insincere.
I have no doubt every client in Jordan (including your own) threw up when they saw your agency’s response.
on August 29, 2007 at 4:16 pm Samer Marzouq wrote:
Peter pls pick a nick name man (creative rules, Hatha Limonatha, Gibbo…)
I just want to shar with everybody here when your ass was kicked really hard when you submitted the Fish Fart ad
and you were rude just like today
http://adsoftheworld.com/forum/exhibition/fish_fart
on August 29, 2007 at 4:47 pm Gibbo wrote:
I resent being called the same person as Sutho.
This is an insult to me, and my hairdresser.
Sorry Pete….
on August 29, 2007 at 5:00 pm Gibbo wrote:
I am not Peter. this is more than a one horse town.
Get used to it Jordan.
on August 29, 2007 at 5:39 pm THE B PILL wrote:
i think intermarkets wasn’t braging, given that it won 11 awards, never under estimate them, even if its 11 awards…!
Intermarkets did not claim to be the leaders as well, the ad simply states the fact that one should not underestimate the power of the blue pill…and bravo to that comment on what does it have to do with viagra…” What does it have to do with viagra”!!!! What kind of a question is that!!! Well since it was targeting creative minds, i am gona have to explain it to UNCREATIVE ones…just as the viagra raises you up..intermarkets’s logo has something similar to the blue pill from which an advantage was taken..the blue pill (Intermarkets) raises the clients up so never underestimate its power..I hope it’s clear now or do we need to start with A B C D E F G ?
on August 29, 2007 at 8:51 pm BITEME wrote:
I think that since the last two Jordan advertising awards intermarkets might have overdosed on that blue pill and its backfiring coz if history serves me correctly didnt they win more awards in 2005?
on August 29, 2007 at 8:53 pm Mariam Ayyash wrote:
ooooohh, ok, well u did not have to be so sarcastic to make a point… bass still, i hate it (7orra ana) the problem with it is that the viagra pill is way too powerful to be “under estimated” ever, the ad was a little too direct that it left little room to make connections
anyway, the AGA, i dont understand the mistake they made, i cant see it, i see a photo that reminds me of a proverb, and a word tied up to it, thats all…
and knock knock, i disagree, u dont have to be litteral when using an image, sometimes a small hint is enough, we have seen many ads that have a photo that uses a word in a totally different aspect as what it meant to be, and yet it works everytime (like shoo esmo filfil to mean HOT)
listen guys, when i commented i thought this is supposed to be fun, but when i came back, everybody is throwing at everybody and bitching around, i dont work in the ad business u know, im the audience here! and frankly, after this portrayal of the ppl who work in it (i hate to generalize), i dont want to, not even to “serve tea and BISCUIT” (they serve baskot??! DARN!) … inno be decent ya 3ammi everyone is entitled to have an openion!
on August 29, 2007 at 11:11 pm BITEME wrote:
For the AGA ad its clearest in Al Rai’s version where they have three imprints on the behinds of the three men. Their statement that they are kicking those ahead of them didnt make sense since they were the third. Agree with you totally amazing idea, but they should have just had two imprints, one for Y&R and one for PG.
You are right you are the audience and your commentary is what counts. but please when it turns out that creative rules is the creative director at Y&R that authorized the ad and whoopsi forgot to say thank you clients…it makes you wonder:)
on August 30, 2007 at 9:06 am Dina wrote:
Instead of being so busy replying to Team y & R’s ad and “congratulating ” their clients,Publicis should have known that Team Y& R have sent Thank you letters to all their clients the first day
on August 30, 2007 at 10:20 am BITEME wrote:
Dina…now that’s an excuse if I ever heard one. They used mainstream media and profits from their clients to disrespect the market. Why not just admit that they forgot to even ad one line that said thank you!
on August 30, 2007 at 12:37 pm Dina wrote:
The purpose of the ad was celebrating the fact that they ARE number 1 . They wouldnt be in this place if it weren’t for their clients who trust them and believe in them ….they thanked their clients a zillion times at the awards,and they did send them letters ! y is everyone so threatened by Y & R ?the clients didn’t seem to have a problem with it and Publicis wasted a whole page answering Y & R Instad of focusing on their own awards.You have to be strong in this market …..
on August 30, 2007 at 2:42 pm Samer Marzouq wrote:
Dina, I have a friend who works for one of your big clients, and he told me that you guys at Y&R sent fancy gifts to your clients (at least to where he is working) the day after Publicis issued their ad.
Plus no one is threatened by Y&R, but it is really not appreciated to be rude to your competitors or anybody else, the way your colleagues attacked me and another blogger (restless) for just discussing this issue explains how your agency is threatened.
Why can’t we be a little bit neutral and discuss such issues in a rational way instead of pointing fingers and calling names?
on August 30, 2007 at 2:48 pm BITEME wrote:
The whole purpose of the ad of Y&R was to one LAST time re-inforce themselves as the number one agency while trying to belittle the creativity of the #2 agency who every awards ceremony close the gap more and more. If we look at it as a percentage. Statistically PG will be number one next time…
The fact of who was threatened was very obvious to everyone except in the straight forward and disguised attempts of Y&R employees. I am still laughing my head off at the opening statement of creative rules who said the Y&R ad is brilliant and turns out he is the creative director of Y&R!
on August 30, 2007 at 4:04 pm Peter Sutherland wrote:
BITEME
Just for the record this ad was done while I was on a shoot without my input.
When I saw it for the first time in the press I thought it was great.
Savvy?
on August 30, 2007 at 4:07 pm razor wrote:
Mmmm…I seem to recall Publicis saying that they’ll be the number one at the last awards.
What happened???
Eleven short.
on August 30, 2007 at 8:31 pm Samer Marzouq wrote:
razor…sorry dont recall that all i know is that they went from 22 to 34 while y&r went from 40 to 44….and by the way 44 - 34 is 10 not 11 at least last time i checked…
on August 31, 2007 at 11:50 am razor wrote:
I think you’ve misunderstood my post.
I meant Publicis were 11 short of beating Y&R to becoming the most awarded agency this year.
on September 2, 2007 at 4:47 pm razor wrote:
11 short of beating Y&R this year
on September 2, 2007 at 8:03 pm Samer Marzouq wrote:
razor just want to explain that your previous comment wasn’t deleted, I was moving from my previous hosting company and it was deleted, I just put it back, apologize on this.
Anyway, at the end I just want to say congratulations to everyone - I didn’t expect that the debate will be so aggressive
on September 3, 2007 at 4:07 pm razor wrote:
Thank you Samer.
Do you work at Publicis or are you with someone else?
on September 4, 2007 at 10:36 am 7ala wrote:
Oh my GOD , sho 3aiiiiiiiiiiiiiib, sooo rude!!!!
Bas wallah eno rad Publicis kan fazeee3, 7abbaithom
on September 22, 2007 at 5:15 am Moeys Ads Blog | Jordan: Publicis Graphics & Team Y&R wrote:
[...] read more [...]
on February 13, 2008 at 1:57 pm jazarah! » Looks like someone learned a valuable lesson; Team Y&R Amman thanks their client RJ “Y&RJ”! wrote:
[...] Looks like Team Y&R learned a lesson from the war with PG last year, following the Jordan Advertising Awards last year, Y&R decided not to congratulate their clients for all the awards they got, and instead they gave the finger to PG in a full-page ad in order to tease them, PG replied with ad congratulating their clients, and Y&R’s too, which caused some troubles for Y&R. Check this war out. [...]