Looks like someone learned a valuable lesson; Team Y&R Amman thanks their client RJ “Y&RJ”!
Just to mention, I don’t work with Publicis Graphics anymore, and not with any other advertising agency.
Looks like Team Y&R learned a lesson from the war with PG last year, following the Jordan Advertising Awards last year, Y&R decided not to congratulate their clients for all the awards they got, and instead they gave the finger to PG in a full-page ad in order to tease them, PG replied with ad congratulating their clients, and Y&R’s too, which caused some troubles for Y&R. Check this war out.
But looks like Y&R learned the lesson, and decided to thank RJ for reappointing them as their advertising agency.
2007 was an aggressive year, first with the awards & the war, and with the Royal Jordanian pitch, couple of agencies competed to win this prestigious account, but seems like RJ awarded the account to Y&R.
So Y&R thanked RJ with nice ad, as you can see the layout is mixed between Y&R and RJ layouts, and the header mixed Y&R and RJ – Y&RJ.
Congratulations Y&R! PG good luck!
This entry was posted on Wednesday, February 13th, 2008 at 1:54 pm and is filed under Ads, Cool, Funny, Interesting, Jordan, Smart. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
on February 13, 2008 at 2:35 pm Enass Basit wrote:
“Design wise” I don’t think that this AD can tease any competitor & glow the war directly.
“Poor Samer”
Also it’s too late Y&R but its ok!!
I used to work on the same theme for RJ online campaign on SOUQ.com and MAKTOOb.com, and I really liked the trend of “co-branding” that we created and RJ was just satisfied!
on February 13, 2008 at 2:42 pm Samer Marzouq wrote:
what do you mean enass?
on February 13, 2008 at 2:49 pm Enass Basit wrote:
I dont think that Y&R really learned thier lesson…
its too late to think of starting the manner of “congrats & thankx” Pg, caught them months ago….
and instead of coming up with new AD or few changes on the desings, they focused on “hey, we won it again” and RJ should not be so cool about this AD.
on February 13, 2008 at 9:16 pm Moey wrote:
Y&R is just ass kissing I believe, Peter plays again.