Boycott Fever hits Arabia once again after Nissan’s new Israeli TVC

What could piss oil countries off? Prices? Production? Consumption? Nissan Tiida? A new offensive piece of advertisement for Nissan Tiida triggers the anger of Gulf countries. The new Israeli TV commercial shows Arabs attacking and cursing the car because of its low fuel consumption.

The Arabian Business reports that officials in Saudi Arabia were talking about boycotting the car because of the TVC, personally I felt it’s offensive and stupid, and didn’t make any sense, I mean even if the car consumes less fuel, is it going to make Gulf countries poor? And it’s not like there is an expiry date on oil, it will be used sooner or later.

It reminded me with an ad for Toyota that was done by Saatchi & Saatchi in Poland.

This entry was posted on Thursday, August 7th, 2008 at 6:19 pm and is filed under Arabia, Controversial, Dump, Saudi Arabia, TV Commercials. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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3 Comments so far

  1. on August 7, 2008 at 7:11 pm za3tar wrote:

    I personally didn’t see it was much of a big deal honestly. It is just a light hearted commercial.

  2. on August 7, 2008 at 8:43 pm Ghassan Yonis wrote:

    .. and the car gave him the “finger” at the end! it is a big deal za3tar.. corporates should be held responsible for their ads world wide. If not, you’ll see a racist ad or commercial coming up every day.

  3. on August 9, 2008 at 8:56 am NonArab wrote:

    I agree with Ghassan. The ad is built on an unfair presentation of the Arabs and fuels hatred.
    What is the message? Buy our car to enrage the Arabs. There are plenty of possitive messages to use when advertising an eco-friendly product. Tasteless and very stupid of Nissan.

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