Bare Essentials | Breast Cancer is more common than you think, fight it!

This Mannequin was placed last month in Bare Essentials, a lingerie and swimwear boutique, to raise awareness on breast cancer, they also placed self-exam tags in fitting rooms, and launched a micro-site for the campaign, really interesting!

Advertising Agency: Memac Ogilvy Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Copywriter: Nisha Wagh
Art Director: Rafael Rizuto
Graphic Designer: Regina Groffy
Production Director: Gregory Richmann
PR: Leila Amar, Rana Awad
Interactive: Preethi Mariappan, Chaitanya Kolwankar

via

This entry was posted on Monday, November 3rd, 2008 at 11:17 am and is filed under Amazing, Ambient/BTL, Cool, Interesting, Public Interest, UAE. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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