Amnesty International | A signature is more powerful than you think
I like Amnesty International ads, and I believe their word must be heard.
Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Directors: Thierry Buriez, Alexandre Henry
Copywriter: Thierry Buriez
This entry was posted on Sunday, February 17th, 2008 at 11:15 am and is filed under Ads, Europe, Interesting, Public Interest. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
on February 17, 2008 at 4:27 pm Hani Obaid wrote:
it sounds like it’s a donation check they want you to sign!
on February 17, 2008 at 6:22 pm MommaBean wrote:
Nice and powerful, but only if you already understand what Amnesty International does… Given that I sent many a letter as a college student for Amnesty, I get the point. The only issue I have is that the first one (freedom) is very hard to make out.
on February 18, 2008 at 9:38 am Samer Marzouq wrote:
Hani, it’s not like that, when there is some sort of a campaign they do ask people to sign to show petition, so these ads do communicate that the signature is powerful and important, I guess.
MommaBean I agree it’s not clear, but this organization worths the support.
on February 18, 2008 at 12:43 pm Verbal Alchemy wrote:
wow this is beautiful! creative with a cause.
on February 18, 2008 at 1:17 pm 7ala wrote:
I so much like it!!!
Creative, simple, nice and direct to the point!