Taiba Hospital | Felt the bump? Have your breasts checked
Ads — By Samer Marzouq on March 18, 2008 at 10:38 amTweet
What an interesting use of a bump as an ambient media, this was done in Kuwait at the entrance of Taiba Hospitals, the idea was to urge women to check their breasts to predict cancer. What they did was to color the bump, and to add this sign right after it, it’s really interesting!
Advertising Agency: JWT, Kuwait
Executive Creative Director: Mazen Fayad
Copywriter: Katia Aranji
Art Director: Rawad El Dahouk
6 Comments
good one
It’s cool in that women should do a self check daily (i.e. as often as they drive over that bump) and a mamogram or something annualy, but it’s probably going to drive male drivers nuts!
Brilliant!
very creative
OH WOW!!! amazing way to do it!!
There is one problem: It is not a bump– It is a lump.