Fresh Billboards for Fresh McEggs

An amazing billboard for McDonald’s, created by Leo Burnett in Chicago. The egg/billboard starts hatching in the early morning hours, until it’s fully hatched by breakfast’s time. The egg’s yolk displays the message ‘Fresh Eggs Daily’. The egg stays open between 6 and 10:30 AM, indicating the availability of fresh eggs for breakfast during that interval. Later, the egg starts closing up again and returns to its whole state.

via

This entry was posted on Monday, December 22nd, 2008 at 10:45 am and is filed under Amazing, Cool, Interesting, Outdoor, Smart, USA. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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