What an interesting use of media for an AIDS awareness campaign

Stuff — By Samer Marzouq on December 7, 2008 at 12:44 pm

This is an amazing use of media, 6,800 copies of this publication contained the black ad, while the rest of copies featured the white one, the idea is to drag attention to the easiness of getting infected by AIDS. 6,800 is the number of people getting infected on daily basis, I’m not sure if it’s worldwide or in Brazil only.

Advertising Agency: age., São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Rodrigo Cabello, Henrique Mattos
Copywriters: Thiago Bocatto, Alexandre Leão
Account Executive: Guilherme Miller
Production Manager: Rita Vilarim