Tonic Dubai a Copycat!

When I saw this employment ad by Tonic Communications in Dubai I said wow, a really creative idea. The visual was Apple’s logo but the apple itself was eaten from both sides unlike Apple’s original logo, the ad targets designers who of course use Mac for their work. The message was simple as well: “Hungry designers wanted / email info@tonicdubai.com”.

The ad is really amazing but them when I was reading the comments on Ads of the world, I noticed that someone mentioned that this idea was used by IBM! Tonic Dubai is an international award winning agency, and I like their work especially on Nando’s Ramadan TV Commercial and Sony Wega, but I didn’t expect them to be copycats! But again their employment ad is creative despite everything.

Tonic Dubai employment ad

IBM vs. Apple

This entry was posted on Sunday, September 16th, 2007 at 7:40 am and is filed under Ads, Controversial, UAE, USA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Recently on jazarah!:

  1. Jordanians are so excited about Obama, you gotta see this
  2. Chocolate is now available in Camel Milk!
  3. They actually did it, meet the bro… a bra for men!
  4. The Day The Earth Stood Still, is it too late for peace on our planet?
  5. UAE tops Arab countries in Internet Penetration, followed by Qatar, Bahrain & Kuwait
  6. Israel under Microscope: Racism, Terror, Violence, Inhumanity…
  7. Viva | Add 5
  8. More than 800 Palestinian refugees are stuck waiting for your help
  9. Yahoo CEO resigns
  10. 8 fat pets compete to become the biggest loser!

2 Comments so far

  1. on December 11, 2007 at 9:25 pm Moey wrote:

    shameq

  2. on January 31, 2008 at 3:42 pm Viewer wrote:

    This is usually what happens when an agency rocks.. you’ll always find a group of rebel that acts like a force!

Have your say

Fields in bold are required. Email addresses are never published or distributed.

Some HTML code is allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
URIs must be fully qualified (eg: http://www.domainname.com) and all tags must be properly closed.

Line breaks and paragraphs are automatically converted.

Please keep comments relevant. Off-topic, offensive or inappropriate comments may be edited or removed.




  1. RSS Fresh Jobs!