Taiba Hospital | Felt the bump? Have your breasts checked
What an interesting use of a bump as an ambient media, this was done in Kuwait at the entrance of Taiba Hospitals, the idea was to urge women to check their breasts to predict cancer. What they did was to color the bump, and to add this sign right after it, it’s really interesting!
Advertising Agency: JWT, Kuwait
Executive Creative Director: Mazen Fayad
Copywriter: Katia Aranji
Art Director: Rawad El Dahouk
This entry was posted on Tuesday, March 18th, 2008 at 10:38 am and is filed under Amazing, Ambient/BTL, Cool, Interesting, Kuwait, Public Interest. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
on March 18, 2008 at 10:53 am Hareega wrote:
good one
on March 18, 2008 at 11:40 am Hani Obaid wrote:
It’s cool in that women should do a self check daily (i.e. as often as they drive over that bump) and a mamogram or something annualy, but it’s probably going to drive male drivers nuts!
on March 18, 2008 at 5:50 pm 7aki Fadi wrote:
Brilliant!
on March 18, 2008 at 8:00 pm TripleM wrote:
very creative
on March 18, 2008 at 9:19 pm Maioush wrote:
OH WOW!!! amazing way to do it!!
on March 18, 2008 at 11:47 pm hatem abunimeh wrote:
There is one problem: It is not a bump– It is a lump.