Online media | Portals Consumer Satisfaction

Customer satisfaction with most major search engines and portals is declining, according to a recent study by American Customer Satisfaction Index ACSI who are using data from approximately 70,000 interviews with consumers.

According to Larry Freed, president-CEO of ForeSee Results “There’s nothing new, there’s not a lot of innovation going on. That is, I think, the downward pressure,” ForeSee Results is a web-satisfaction measurement company that sponsors the ACSI’s e-commerce and e-business measurements and has provided commentary on the results.

On a 100-point scale, Google, the highest scorer, dropped 1.2% from 82 to 81 points; Yahoo’s rating declined 5% from a score of 80 to 76 points; MSN was off 1.3%, dropping for a score of 74 from 75; and Ask.com, which had the lowest rating, dropped 1.4% from 72 to 71 points. AOL is the only listed portal or search engine that moved up, from 71 to 74 points, a 4.2% bump.

This entry was posted on Monday, August 21st, 2006 at 3:04 am and is filed under Ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Comments so far

  1. on August 21, 2006 at 7:25 am 7ala wrote:

    Daba7o 7alhom w homme ye7ko 3n elcustomer care w customer satisfaction w customer delight laghayet ma 3aja2o elcustomer w 3aja2o 7alhom !

    bedhom teta teejy t2olhom “elzayed akho elnakes” :-)

    Any way this is a very good one , Thank you for sharing the article Samer:)

  2. on August 22, 2006 at 2:05 am Samer Marzouq wrote:

    Thank you 7ala, I prefer to use site that are specialized in specific services.

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