NIVEA vs. Olay, one can go back in time while the other can stop it
Last year, Saatchi & Saatchi Dubai packed the Print Grand Prix award at Dubai Lynx 2007 for the “Undo” ad for Olay, the ad as you can see is smart as it communicates that the product can help you to undo what’s time and daily life have done to skin.
This year it seems that the guys at TBWA\RAAD in Dubai are aiming at the gold with this new ad for NIVEA, which is a little bit similar, only it communicates that the product can “pause” the time so that the skin keeps a younger look, both ads are interesting, a product can go back in time, while the other can stop it!


This entry was posted on Wednesday, January 30th, 2008 at 8:00 am and is filed under Ads, Amazing, Arabia, Cool, Events, Interesting, Smart, UAE. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Have your say
Fields in bold are required. Email addresses are never published or distributed.
Some HTML code is allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>URIs must be fully qualified (eg: http://www.domainname.com) and all tags must be properly closed.
Line breaks and paragraphs are automatically converted.
Please keep comments relevant. Off-topic, offensive or inappropriate comments may be edited or removed.