Jordan’s Copycats: Team Y&R… Strike Three
Well well, the more you see copycat work, the more you think to yourself: there should be some sort of a committee to stop this, you know three strikes and that’s it, you’re out buddy. Jordan’s “most awarded advertising agency” were so good to me this year, after Cozmo, and RSCN, here is a new one, the Kafa Awareness Campaign.
The campaign makes perfect sense, and personally I hope it will have a deep impact upon drivers, the idea is also great, but seems like somebody has been fishing for ready-to-go ideas at Ads of the world 
I’m sure the Aussie grandpa who runs the show there is shouting: SCREW YOU, THEY ARE NOT EVEN CLOSE! The original campaign was created by a group of creative Kiwis at Saatchi & Saatchi Auckland in New Zealand.
Original campaign:
Rodney District Council | Seatbelts keep people together
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill
This entry was posted on Monday, December 15th, 2008 at 10:06 am and is filed under Ads, Interesting, Jordan, Public Interest. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
on December 15, 2008 at 1:27 pm Jad wrote:
Designers are never creative but influenced
on December 15, 2008 at 4:52 pm Mazz wrote:
Jad, this is not influence, with a company like Y&R, their clients pay for originality! can you imagine how fat their bill was?
this is very insulting to their clients!
on December 15, 2008 at 9:48 pm Sari Al-Hiari wrote:
Man, when I saw those adds in the streets, I felt they were really nice but lacked a certain finesse. I can see the original had no such deficiencies.
on December 16, 2008 at 4:41 am so what? wrote:
C’mon, everyone knows the fundamental truth in art is that all artistic ideas are stolen. Actually, I like the “copycats” more. It has more OOMPTH. I don’t have to strain to understand the message. THe problem with a lot of ads is they are too artsy-fartsy for their own good. “Finesse”? Ha ha, I get a cuckle out of that.
BTW, You can only take my word that I have no affiliations with the creators.
on December 16, 2008 at 7:01 pm Sari Al-Hiari wrote:
Im glad I made you cuckle, whatever that is.
And don’t get me wrong, I think the copycat has done a good job of getting the message accross, certainly when measured against local copycats. I am sure the person who did it has more finesse than you Mr. “so what?”, and more finesse than I have.
But between the two ads, surely the original/source/stolen-from/copied ad has waaay less art-farstiness, and more OOMPTHACHAKALAKA DING DONG!
on December 16, 2008 at 11:17 pm graphwest wrote:
Guys hold done we are in a world full of corruption, stealing, cheating, and I believe it’s ok for a company like “Team Y&R” to steal most of their work to be the # 1 agency in Jordan, I don’t sea anything wrong with that do you??
on December 16, 2008 at 11:24 pm graphwest wrote:
Also we are very close to “Dubai Lynx 2009″ so Please Guys let them win, or at least get short listed,
Who cares where do they get (steal) their work from…