jazarah!

Augmented Animated Ghost Dancers

2011-08-09T15:31:19Z

This is a cool geolocated 3D animated Augmented Reality project by ARworks in Hungary for T-Mobile, huge animated 3D AR ghost-dancers were partying with the visitors to the music festival, the content was showen by hostess on smartphones and tablets, but also visitors could download it themselves to their devices, I would love to see such cool projects here in the Middle East.

Becoming Mayor of the Internet

2011-08-07T16:07:29Z

Help Euro RSCG Brussels become Mayor of the Internet, a campaign by Euro RSCG in Brussels where the agency aimed at hunting digital talents from other agencies through Foursquare, the agency became the mayor of other ad agencies in the country, which helped them in increasing their visibility and gave them the needed exposure from the digital community.

Advertising Agency: Euro RSCG, Brussels, Belgium
Creative Director: Jean-Luc Soille
Creatives: Heidi Van Damme, Sébastien Van Reet
Account Director: Thierry Debièvre
Check-in team: Pierre Perdreau, Benoit Balasse
E-strategist: Phillipe Haine
Digital manager: Gaetan De Borman
Case design: Yves Larivierre / Padawan

Get inside a woman’s head with the iPad Girl

2011-08-07T15:54:16Z

This is a cool viral video but I think it would creep me out a little bit if I saw it in real life, but it would definitely attract me. The video is to promote Cosmo For Guys iPad app which offers tips for men that will help hem get inside women’s head.

Advertising Agency: Thinkmodo, New York, USA
Creative Directors / Copywriters / Director / Producer: James L. Percelay, Michael Krivicka
Videographer: Tom Graney
Actress: Mia Van De Water

Films vs. Movies, the difference!

2011-08-07T11:23:29Z

This is an awesome campaign for the New York International Latino Film Festival, it plays on the difference between films and movies, and sheds some light on the scenes that are there in almost every movie, like when the bad guy wastes his time explaining his plan or celebrating his victory instead of shooting the good guy, very boring stuff!

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Art Directors: Alvaro Naddeo, Jamie Tao, Xiang Mengwen
Copywriters: Ruben Salavert, Xoch Serrano
Producers: Nadina Steimberg, Alejandro Falduti
Account Executive: Daniel Gergely

The greenest leaflet campaign for WWF

2011-07-24T08:24:09Z

The greenest campaign ever, I’ve always felt bad for picking up a leaflet or a brochure because probably it will wind up in trash soon, but this WWF idea of recycling the leaflet is just green and smart!

Advertising Agency: Akcio360, Budapest, Hungary
Production: Umbrella

Spikes Asia 2011 Announce Film, Print, Outdoor and Radio Jury Direct and Promo & Activation Jury

2011-07-23T05:26:10Z

21 July 2011 – Spikes Asia, the annual awards and festival for creative excellence in advertising and communications across Asia-Pacific, is pleased to announce the first two of this year’s eight juries – Film, Print, Outdoor and Radio jury, which will be chaired by multi award winner Rémi Babinet, Chairman & Worldwide Creative Director of BETC Euro RSCG; and the Direct and Promo & Activation jury, led by the highly respected Daniel Morel, Chairman & Chief Executive Officer of Wunderman. The 20 international and regional members that make up these juries will meet in Singapore in September to judge, discuss and award the region’s best work in these categories.

Film, Print, Outdoor and Radio Jury
Rémi Babinet, Chairman & Worldwide Creative Director, BETC Euro RSCG, Global – Jury President
Connie Lo, Executive Creative Director, Leo Burnett, Hong Kong
Leigh Reyes, Executive Creative Director, Lowe Philippines, The Philippines
Michael Dee, Chief Creative Officer, DDB China Group, China
Michael Raso, Executive Creative Director, McCann Sydney, Australia
Nick Worthington, Executive Creative Director, Colenso BBDO, New Zealand
Randy Rinaldi, Executive Creative Director, Grey Indonesia, Indonesia
Ravi Deshpande, Chairman & CEO, Contract Advertising, India
Steve Back, Chief Creative Officer, Ogilvy & Mather, Singapore
Thirasak Tanapatanakul, Chief Creative Officer, Creative Juice/TBWA, Thailand
Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide, Korea
Yukio Nakayama, Executive Creative Director, Dentsu, Japan

Direct and Promo & Activation Jury
Daniel Morel, Chairman & Chief Executive Officer, Wunderman, USA – Jury President
Bobby Pawar, Chief Creative Officer, Mudra Group, India
David Smail, Chairman & Executive Creative Director, BBDO Vietnam, Vietnam
Norman Tan, Chief Creative Officer, China, Lowe China, China
Raymond Ng, Creative Director, Draftfcb, Malaysia
Steve Coll, Executive Creative Director, Euro RSCG, Australia
Takeshi Nozoe, Creative Director, Hakuhodo, Japan
Trong Tantivejakul, Chief Creative Officer, Y&R Bangkok, Thailand

“This is a fantastic jury line-up, with some great creative minds coming together to determine the best work in the region. We look forward to welcoming them to Spikes Asia, where no doubt there will be some outstanding work to be seen,” says Terry Savage, Chairman of Cannes Lions, who together with Haymarket, organise Spikes Asia.

The Digital, Media, Design, Craft, Integrated and PR juries will be announced shortly. To submit entries, register to attend or for more information on Spikes Asia 2011, visit www.spikes.asia

- Ends -

The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 18-20 September 2011

Building on 24 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by close to 1500 delegates in 2010, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print & Poster Craft, Film Craft, Design, Mobile and PR.

Key Dates
Entries now open
Entries extension: 5 August 2011
Delegate registration now open
End of Early Bird Registration: 1 August 2011
Festival Dates: 18-20 September 2011 2011

Contact
Amanda Benfell, PR & Press Manager
Spikes Asia Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
[email protected]
Tel: +44 (0)20 7728 4040
www.spikes.asia

Mercedes Benz Wheel Individualism!

2011-07-17T18:45:29Z

This is a cool ad it communicates the individual power distribution for each wheel in the Mercedes Benz.

The Vito. Now with four-wheet-drive 4×4 and Electronic Traction System 4ETS.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Photographer: Maground.com / Gozooma.de
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik

The more you run, the shorter the distance

2011-07-17T18:31:18Z

I like this campaign for Penalty clothing, they played around the fact the most distance you run the less it will be within your tight clothes.

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director / Art Director / Copywriter: Leonardo Macias
Advertiser’s Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager / Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias

World’s Deepest Cleaning Test by Ariel

2011-07-17T17:58:27Z

Here is a cool 3D mapping done by Ariel in Dubai, not sure if the visuals were clearer in the actual show but it’s good:

Ariel – the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia – conducted the “World’s Deepest Cleaning Test” in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel’s new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula…. The ‘Deepest Cleaning Test’ was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. This was also the first 3D Projection Mapping in P&G history. The creative agency was Muse Amsterdam.

Advertising Agency: Muse, Amsterdam, The Netherlands
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Client Services Director: Michael Littaur
Sr Project Manager: Bert-Jan Strating
Animation: PostPanic
Technical supervision: BeamSystems
Local event production Dubai: Hill & Knowlton, WeLikeCustard
Sound Design: Massive Music

Manhattan in Motion timelapse video!

2011-07-16T08:57:43Z

Manhattan is one of the places that I would really love to visit, well New York in general but I guess Manhattan is the best part about the big apple, here is a great time-lapse video capturing some great moments of that bustling part of the plant.

Mindrelic – Manhattan in motion from Mindrelic on Vimeo.